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Internet Marketing Strategy

The foundation of any marketing endeavor is heeled in a well-researched strategy.  Your Web site is no different.  No internet marketing strategy equals no results.  

Internet Marketing Strategy Expertise Required

Translating the business fundamentals into Internet deliverables is the key.  A  structured plan incorporates a specifc timeline, budget and resources.  A firm building your Web site should not just understand how you want the site to look; it needs to understand how to best serve your customers' needs and aligning those with your business model.  A strong internet marketing strategy requires a Web development firm that has a strong grasp on:

  • Business models for manufacturers and distributors
  • Web site usability discpline (known research on user preferences)
  • Customer profiles such as engineers vs. purchasing agents
  • Conversions, metrics and Key Performance Indicators to measure success
  • Differences between a product and application driven company 

BusinessOnLine's Internet Marketing Strategy Methodology

Understanding the details of your business is important.  The firm delivering your solution must be experienced in order to drive the strategy and NOT simply "Yes Men and Women" offering "design opinions."  You need a true guide that leads you through the complex jungle of Internet development and marketing.

1. DISCOVERY: identify and establish your goals

  • Determine business objectives including increased sales, improved customer acquisition and retention, decreased costs, and improved communications.
  • Identify target audiences including prospective customers, existing customers, employees, suppliers, distributors and the general public.

2. ELABORATION: assess your current site, internal resources and capabilities

  • Assess existing technology in your company and identify any new technology requirements
  • Assess existing content and site structure 
  • Determine budgetary and resource constraints
  • Determine current in-house technological capabilities: advanced or basic 

3. CONSTRUCTION: build the site

  • Information architecture, design, coding, SEO—all the necessary elements to launch a site
  • Decide which technologies are best suited to your business
  • Identify effective marketing mediums that will promote your Internet presence.

4. TRAINING & TRANSITION: launch the site and provide training on all Web based tools

  • Training for all existing tools: content management, e-mail, Web analytics reports
  • Establish a process that allows you to measure the results of your strategy and plan.

5. MEASURE & ANALYZE: make sure the site is healthy and meeting goals

  • Measure traffic to the site; visitors, new visitors, referring sources, conversions
  • Analyze results, identifying what is performing well and what is not
  • Make recommendations and implement them to maintain steady growth

BusinessOL concentrates on the Internet and its applications. You concentrate on running your own business. By delegating the task of structuring your Internet marketing strategy, you optimize the use of the Internet to serve your objectives, while staying focused on your core activities.  

Inquire Today About How BOL Can Help with Your Internet Marketing Strategy