| On April 27th, national advertising experts will gather in New York City for Green Lights & Red Flags: FTC-BBB Rules of the Road for Advertisers, a half-day “back to basics” workshop
about complying with truth-in-advertising laws. Sponsored by the Federal Trade Commission,
the Better Business Bureau Serving Metropolitan New York, and the Consumer Affairs
Committee of the New York City Bar, Green Lights & Red Flags will feature an impressive
roster of attorneys discussing what advertising professionals need to know about:
- The Basics of FTC and BBB Advertising Standards – The rules of the road for marketers
- Avoiding a Promotion Commotion – Best practices for “free” offers, rebates, commercial
email, and telemarketing
- The Secure Entrepreneur – Data security and consumer privacy
- When Your Competitor Crosses the Line – Self-Regulation or litigation?
- The Science of Compliance – Substantiating health and safety claims
- If the Law Enforcers Come to Call – The inside story on FTC, State Attorney General,
and Department of Consumer Affairs investigations
Green Lights & Red Flags is presented in partnership with the American Association of
Advertising Agencies, the Advertising Club of New York, Asian Women in Business, the Direct
Marketing Association, the Electronic Retailing Association, the Manhattan Chamber of
Commerce, the Manhattan Hispanic Chamber, and the Promotional Marketing Association.
Green Lights & Red Flags runs from 8:15 AM to 1:00 PM at the New York City Bar Building,
42 West 44th Street, in New York. The admission fee of $20 ($15 for members of participating
organizations) includes continental breakfast and a CD-ROM of all workshop materials. Seating
is limited, so please register early by using the link below.
We look forward to seeing you on April 27th.
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