The Wayback Machine - https://web.archive.org/all/20060417204808/http://www.harperjames.com:80/index_case04.html
 
home the company services contact us - 0870 421 1585 we can help you see more clearly
d
we listen blank purple dots
breath new life in to your brand
  OUR SERVICES   01       CASE STUDIES   02     LATEST NEWS   03  
MARKETING
CREATIVE SERVICES
WEB STRATEGY
PR		  

UKFAST.NET - >
Leading ISP
________________________
SALESHARKS.COM - >
Premiership Rugby Club
________________________
VERDE - >
Floral / plant designers
________________________
UKFAST.NET - >
Corporate clothing
________________________

  

29 September 2004

A thriving online presence for HarperJames

Set to take the North West by storm with a vibrant new online presence, corporate communication specialists HarperJames unveil a dynamic, new look website.

find out more about the latest news

UKFast clothing range  

caser studies
     

Case study .04 > Corporate clothing

Clothing range with Ukfast branding

The client...
UKFast.net

The brief…
To produce a range of corporate clothing to advertise UKFast with a specific onus on their relationship with SaleSharks

The reality...
On further discussion with UKFast, we established the clothing was required for SaleSharks home games and they wanted to make more of their involvement with the club and ensure they had a more conspicuous presence at all games.

The result…
We decided upon baseball caps and woolly hats in the first instance as the height at which they are worn ensures their visibility, and using both would give the required advertising both during summer and winter.
UKFast logo
Official Sharks sponsor logo
 
Linking in with the hats, polo shirts (for men) and crew neck T-Shirts were designed (for ladies) for wear whilst enjoying pre- and post-match hospitality to continue the brand visibility at all times. For both the hats and the shirts, a colour scheme was developed to tie in with the existing corporate colours. As navy is the strongest of the colours, it was widely agreed that this would make the best base colour as it also provided greater suitability than white and more subtlety than red. A reworking of the traditional UKFast logo was required as there was nothing to be gained in embroidering navy of the logo onto the navy of the clothing. The result was reversing the navy parts of the logo out so they appeared as white on navy – this provided the perfect result and has ensured a great look to the whole range.
  
hats, caps and corporate umbrellas
 

Finally, umbrellas have been created as the perfect way to bring the designs together – these were a perfect solution, because they are not only highly visible in the crowd at a game, but they will also be used during corporate golf days and will provide further publicity.

Look out for the team at the Sharks games and you will see exactly how effective they are!!

http://www.ukfast.net

back to top go home button

-------------------------------------------------------------------------------------------------------------------------------------------------
copyright 2003 harperjames I privacy policy I terms & conditions