Marlboro

Do you know that…
  Marlboro it is the most popular cigarette brand, created by Philip Morris. Marlboro brand became famous mostly through their billboard and TV advertisements of the Marlboro Man. Nowadays, Marlboro is known as the best selling cigarette brand in the world.

Marlboro, which was an unknown cigarette brand in 1955, has steadily increased its sales during the past forty years. Already in December 1975, Marlboro was entitled as the "top selling brand in the United States and the all-time best-seller in the world"(PM History 20). In 1989, Marlboro became " America 's best seller by far, with one fourth of all cigarette sales". At that time Philip Morris held 43% of the domestic market and made $4.6 billion from tobacco sales.
Even today, Marlboro remains "the world's most profitable brand of non-durable consumer good, surpassing even Coca-Cola."(Economist 4/21/90 84). In a company that owns such popular brands as Kraft, General Foods, Oscar Mayer and Miller Brewing, Marlboro cigarettes provide an astounding majority of Philip Morris, Inc. incomes.
The design of Marlboro package is the most recognizable one. The red and white geometric packaging of Marlboro is distinctive and the foremost displayed on retail counters across the country and abroad. The fresh, natural attitude portrayed in Marlboro cigarette advertisements appeals to everyone, smokers, nonsmokers, men, women, old and young, embodying the unique American paradise of the West, Marlboro Country
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