KRON 4 Logo Guidelines
These guidelines outline correct usage of the KRON 4 logo in advertising, collateral, print and broadcast. All printed, broadcast, and online usage of the KRON 4 logo must first be approved by the KRON 4 Creative Services Department.
Color Usage:
The KRON 4 logo may be produced in one-color, two-color or four-color process. The KRON 4 logo should appear in full color when possible.
The following examples show the only acceptable uses of the KRON 4 logo:
Official KRON 4 Colors:
- Red is an important element of KRON 4's brand identity.
| COLOR | PANTONE |
| Green | 24 |
| Red | 193 |
| Blue | 38 |
Improper Usage:
It is important to project the KRON 4 logo in a consistent manner. The KRON 4 logo must always be reproduced exactly as it appears. Under no circumstances should the logo be altered, and certain rules should be followed to protect the integrity of the logo:
- Do not change the font, size or spacing of the logo
- Do not produce the logo in any other color than that specifically indicated
- Do not use an earlier version of the KRON 4 logo
- Do not use only KRON or only the 4-ball. The two elements are always used together
Slogan/Typography:
Since KRON 4's mission is to be The Bay Area's News Station, the KRON 4 logo incorporates this into the logo. The typography below KRON 4 should always be the same length as KRON 4.
Questions regarding use of the logo may be directed to the KRON 4 Creative Services Department at (415) 441-4444.
