What is Search Engine Optimization?
Why is everyone talking about Search Engine Optimization? Well the answer is simple more companies are becoming more educated towards the focus of making money from the internet. Optimize Us, Inc. provides a huge variety of Search Engine Optimization services to help improve your business online in this fast growing internet marketing era.
What can you do to improve your exposure on the internet?
It all depends on your industry and your competitors, but basically here's what you should do. You can study your industry starting with the top 10 results on MSN, Yahoo and Google.
What we are looking for is "WHY" the search engines like these pages.
Become Equal and do one better!
Below are a few things to think about when doing your own Search Engine Optimization.
Keep in mind that Search Engine Optimization can be a ton of work. If you are not experienced with what to look for and how to find it you can optimize for the wrong keywords or even worse get your site banned from the search engines. |
What words should I optimize for?
Answer: Start by getting a notepad and doing some Keyword Research as a homework assignment.
How: Once you have your notepad go out to the internet and search on the top 3 search engines such as Google, Yahoo and MSN what you are looking for are your main keyword terms. (Try to find your company using industry Keywords) and write them down then and keep a log of how many listed results are displayed in the major search engines for that keyword search term shown at the top right of most search engines.
Example of Search Results:
Doing this will allow you to improve your understanding of the amount of search engine traffic that can be gained from certain search terms as well expose you to your online competitors. Take a moment to look at your competitors and also write down those competitors web site address to see what they me be doing different than your web site.
You can start by viewing the source code of your competitors first by checking out their keywords in the meta tags as well what they are doing one the ranked pages to see how many times they use the keyword. You will also find a few extra keywords to work with during this research stages.
More Information on: Keyword Research
What is a search engine and how does it work?
Answer: A search engine is a very large directory of web sites stored into a large database that we use to find resourceful information on each topic. Search Engines link MSN, Google and Yahoo strive to provide useful search results back to its searchers in order to be the best at what they do.
Is the understanding of search engines important to a web site owner?
Why: It is very important for a business owner to understand how a search engine in theory works in order to successfully improve and modify their web site to gain important's and exposure from a search engine therefore increasing business worldwide and if done correctly showing in the top 10 results of a search query.
More Information on: How Search Engines Work
On-Page Optimization + Off-Page Optimization
What is all of this on-page vs off-page optimization mean?
Answer: well its quite simple but at the same time it can become very detailed. This would be best left to the optimizer and it is their reasonability to effectively re-organize your content into theme pages in order to get higher rankings in the search engines. The difference between on-page and off-page optimization is that both are very important at the same time they are both required to have a successful campaign.
On-Page Search Engine Marketing is exactly what it sounds like this would be what we do to each individual page within your entire web site. We first would look at how the linking structure is layed out for each category. This type of structure can also be interpreted in such as a container that would contain a theme per container to insure each keyword develops quality structured explanation of what your page is talking about. If a search engine does not understand what your web sites purpose is and what you are about you simply do not get ranked. So to insure search engine spiders correctly index our pages we need to focus on accuracy of keywords mixed with unique and quality content
Off-Page Search Engine Marketing is also a very important factor to consider during your internet marketing budget because it can effect if you can compete with other well ranked web sites. What do I mean by this statement, well quite simple people think "if you build it they will come" that was an old theory and is no longer the truth in today's market. Yes you do have to build a quality site that is a resource for others. However I like to use this explanation on how to sell a dollar for 1 penny. How can you sell that dollar if no one knows about it.
How do I make people aware of my site, we all know how well print media works with direct marketing campaigns this is same fact for internet marketing we need to expose our sites to quality resources on the internet. There are many ways to do this on the internet as we know the internet is changing ever minute and every day. The more people that link back to us and talk about us the better we look in the search engines computer eye. You can effectively do this in many ways, for example you can us text link advertising as one form of exposure as well. Paid Per Click advertising with companies such as Google Adwords, Overture and many other programs to generate quality traffic. |
