Generate Traffic and New Leads
Search Engine Optimization
Launching
your website is only the first step of our services.
Having a great-looking website with useful features
doesn't automatically mean you will be generating
leads! Prospective clients first need to be able
to find your site before they can be encouraged
to contact you.
Our specialists will help you optimize your site
for search engines and show you how to maximize
your exposure. We monitor your site's performance,
and provide suggestions on how you can improve your
search engine ranking. We also constantly look for
new link partners and directories where you can
list your site to increase
traffic.
Peace of Mind from Superior
Support
At
Southport Design, we understand that your success
is our most valuable asset. We value the opportunity
to help build your business on the Internet and
will always strive to exceed expectations.
From the moment you register for your website,
you'll receive focused and timely support from
our staff. Our designers and programmers will
quickly complete any customizations you request
and your support technician will guide you through
the early steps of creating your website.
A customer support technician is always available
by email, phone, and live chat from your website.
You will receive a personal response to your emails
and messages usually within minutes.
How to Choose the right Firm for You.
Ok,
so you’ve finished your website. Now you
just submit your website to a couple of search
engines, sit back, relax and wait to see your
bank account grow. Yeah, that’s what I thought
as well. You wait and wait and wait... nothing.
No hits. No growing bank account. You cant even
find your website on the search engines when you
searched for your company name. Are you even listed?
How do people find you? Finally fed up with all
the waiting, you decide to do some research. You
go to forums and read article after article, and
one acronym keeps popping up. SE What? What’s
SEO? You continue to read and find out more about
search engine optimization, and come to realize
that you’re a “novice” to the
World Wide Web and you feel left out in the dark
and unavailable to the possibilities that the
Internet has to offer small business.
I
was like you not so many moons ago, and I had
absolutely no idea where to start. What is a meta
tag? Key word density? Link development? Isn’t
that what we did when we were 3? Connect the links
and see how long it goes? As I recall, I believe
they were monkeys in a barrel.
It’s
not as daunting as you might think. The first
step is to figure out whether you have the time
to put aside to learn about search engine optimization.
What methods should you use? Where should you
go to ask for help? But like many businesses on
the internet this isn't your full time gig. You
actually have a job you have to attend for your
bread and butter so to speak. So the decision
is made, I’m going to get professional help.
Now....who do I go to?
This may be the ultimate question when it comes
to SEO, who do you go to? I have been working
in this industry for quite some time now and the
answer is never clear. You don't want to go to
a company that’s too cheap - can they produce
the results? What are they actually doing for
your website?
What
I tell anyone who comes to me is do your homework.
Look at what the company has done for previous
clients. Look at what the cost is, and what is
included in the cost? How did you find them? Can
you contact them by phone? Or did they contact
you? Look at their rankings. What methods do they
use to provide you with your results? Are they
one of the good ones? Can you trust them to get
the work done? Ask as many questions as you possibly
can to find out if what they are saying makes
sense to you. Ask them to put it in to terms you
can understand and stay away from the fancy computer
talk, and last but never least, go to more than
one company.
An
example of a good SEO campaign is ongoing work,
open communication and the willingness to help
you understand the optimization itself. Any ethical
and honest company wants to have an ongoing relationship
with their clients. They want their clients to
feel like they are treated well during every step
of the process. So when you are looking for your
SEO company, make sure they make you feel like
you’re going to be included in the process
and not just tossed to the dogs once you have
signed on the dotted line.
Link
development is just one example of ongoing
work that should be done on a consistent basis.
In simple terms link development is how the search
engines find your site. The more links you have
coming in, the sooner you will be found.
The
web is evolving everyday and search engines are
constantly trying to stay one step ahead of SEO
companies. The frequent change of search engine
algorithms is just one example, so it is a good
idea to find an SEO company that will stay on
top of SEO methods and practices in case there
is a change in algorithm and you get dropped like
last weeks potato salad. These two reasons alone
is why you should find a company who is looking
for long tern relations and not ones who are trying
to get you the easy answer and get you up in the
search engine rankings fast and dropped even faster.
In
this industry, you have to work with blind faith
...a scary thought, and there are many companies
out there who have put a bad stigma on SEO. Many
people have been burned more than once. If I had
a nickel for every time I heard a story about
an SEO company that put forth promises and couldn’t
deliver I would be retired and living in Tahiti
right now. The advice I have for the “newbies”
coming in to the e-business is do your research,
find out your competition, and make sure you are
looking at all your options before you choose
your SEO provider, because if something sounds
really good, there could be a big, bad wolf behind
that red shawl ready to gobble you up. |
