Search Engine Optimization (SEO)

BusinessOnLine is considered the de facto leader in Search Engine Optimization and Internet Marketing for the BtoB and manufacturing communities. Our services range from optimizing your current Web site to enterprise Search Engine Optimization (SEO) consulting.

• Where does BOL stack up vs. other SEO vendors?
• What is BOL’s SEO process?
• How do I get an SEO quote for my site?

Where does BOL stack up vs. other SEO vendors?

Search engine marketing is like coaching.  No guarantees, so you hire the coach with the best track record.  References, case studies and results are the bottom line.

BusinessOL has successfully optimized hundreds of BtoB and Industrial Web sites—where success is defined as more sales inquiries and a substantial increase in revenue. With a team of seven SEO experts, and a combined 25 years experience and a track record of results, firms hire BusinessOL when they are serious about obtaining the top spots on Google, MSN and Yahoo.  Thomas Register, Cisco Systems, Siemon, Charlotte Pipe, SonicBlue and other leading brands have helped us gain this track record, so you can be assured that our team has what it takes to get the most out your search engine marketing efforts.

Comparing SEO vendors is hard to do if you are not an expert yourself.  To compare apples to apples, we recommend asking 5 questions.

1. What are your top 10 client references (you want results and contact information)?
2. How many people on your staff specialize in search engine marketing ONLY (not a Web developer or designer who knows SEO)?
3. Why is your SEO process superior to that of other SEO firms?
4. How do you address file path structure, off-page criteria and link relevancy in your SEO efforts?
5. How will you maintain rankings on major search engines with all the changes? Answer Key

BOL's SEO Process

Our proven search engine optimization and internet marketing methodology is focused on delivering return-on-investment, period.  We start by gaining an in-depth understanding of your business model, target audience (client) and competition. From there, BOL will recommend where to spend your resources and deliver the right search engine marketing solution. BOL delivers targeted traffic that has the highest chance of converting a visitor into a customer with the ultimate goal of increasing sales.

• Download Detailed Information on SEO Process  

Outline of the Search Engine Optimization Process:

• Detailed analysis of business model
• Strategic/competitive analysis of targeted keyword phrases (KWP)
• Audit of current Web site (if one exists)
• Build custom strategies and recommendations
• Build optimized search engine marketing pages:
  • Incorporate strong call-to-action (increconversions)
  • Written for the Web (easily scan able)
  • Include all technical optimization elements
    • Meta data
    • Title tags 
    • Link popularity
    • Linking structure
    • Keyword density
    • Keyword frequency
    • DNS/IP address

• Submit search engine optimized site and pages
  • Free search engines
  • Free directories
  • Paid-for inclusion (available upon  requested)

• Search Engine Marketing Tracking and Report
  • Rankings reports
  • Index reports
  • Traffic reports

• Evaluate and research, adjust search engine marketing campaign to maximize results
• Re-evaluate and educate: maintain and grow rankings

Why Search Engine Marketing is So Important

91% of BtoB purchasers and engineers, say they use a search engine first to eliminate potential suppliers.  Consequently, this is where all your customers are looking, and more importantly, at the time they are interested in your products and services.  The right audience at the right time equals qualified leads and strong conversion rates to sales.

Search engine optimization and Internet marketing, if done correctly, continually drives the most consistent return on investment period.  Comparing SEO to other traditional areas such as trade shows, print ads, direct mail and outbound sales efforts, makes search engine optimization even more attractive with average ROIs (BOL clients see) ranging between 200 – 400% with in the first 6 months.  Conversion rates range between 2.5 – 12% when targeted traffic is sent to a well-built site.  Traditional offline marketing struggles to get above 1.5%.    

Answer Key:

1. BOL has a list of over 100 clients to choose from and over 20 to call that are specifically in the BtoB or Industrial arena.
2. Seven people on staff specialize in search engine optmization and internet marketing.  Google specialist, keyword analyst(s), indexing and ranking specialist, MSN and Yahoo specialist, SEO strategist, PPC strategist.
3. We have a step-by-step methodology (see SEO process) that has proven to be successful. 
4. File path structure is one the most important elements because that is what allows the likes of Google to crawl your site and find the content to get ranked.  Off-page criteria is the information on a page linking to the another page you are trying to get ranked and is extremely important to search engines in making sure your content and links are relevant to search.  Link relevancy is the nomenclature of the link itself, how relevant the content of the page the links is found to the link and the placement of the link on the actual page and the depth of that page on your Web site. 
5. With hundreds of sites on the BOL SEO platform, we can watch all the sites to see variances and changes (like a stock broker) and make adjustments based on tested fact vs. conjecture, blogs and hearsay as the search engines change their algorithms frequently.

Inquire Today About How BOL Can Help You With Your Search Engine Optimization