Marketing Services
Let Jumping Rocks "jump start" your marketing efforts by custom-designing a program to fit your needs.
Goals, Budgeting and Local Marketplace Issues
- Competitive analysis and recommendations
- Short- and long-term marketing goals
- Identify and target most appropriate/most valuable guest for your inn
- Prudent marketing budget planning and allocation
- Discover and develop "buzz-worthy" aspects of the inn to create stronger word-of-mouth business and more press coverage
Database
- Segmentation for effective marketing and reduced mail/printing costs
- Growth and improvement of existing database
E-mail Advertising and Promotions
- E-mail list development and management
- Complete editorial and creative services for e-newsletter and e-promotions
- Professional digital photography services, including photo styling, editing and conceptualization
- Tracking and reporting services for e-promotions
Samples of email campaigns produced by Jumping Rocks Consulting:
Woolverton Inn Sample Newsletter
Rittenhouse Square Bed and Breakfast Giftcard Promo
Rittenhouse Square Bed and Breakfast Holiday Newsletter
Direct Mail /Brochures/Printing
- Development and implementation of direct mail campaigns, coordinating with e-mail campaigns
- Complete editorial and creative services for printed pieces
- Tracking and reporting systems for DM
- Print pieces to provide guests with the most effective tools to be evangelists for your inn
Website and Advertising
- Focus on re-packaging website with goal of selling more room nights at higher rates.
- Leverage pay-per-click advertising on search engines, travel directories, etc.
- Targeted banner advertising
Additional revenue generation
- Plan for increasing Average Daily Rate (ADR)
- Gift shop development
- Integrated Gift Certificate program
- Add-on packages and services for increased revenue
- Smart specials and incentives for filling rooms in quiet times