By and for in-house search marketers. That's you if you market your company's site and products online with search engine optimization techniques (SEO), pay-per-click marketing (PPC), pay-for-inclusion (PFI) or some combination of these, and if you do it largely on your own or with limited resources. Expose yourself to info and ideas to simplify your search marketing life.
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Opinion :: Around The Coyote
My wife, Heather Hancock, will be exhibiting her work at the 2005 Around the Coyote Fall Arts Festival, September 9-11 at the Flat Iron Arts Building in Chicago's Wicker Park/Bucktown neighborhood.
[ posted 2005.08.21 :: view/add comments... 0 so far ]
More Recent Entries
MSN Search - Rolling it Out 2003.08.22
Notes from MSN's presentation on their plans to get into the search (or should that be $earch) game.... read the rest
Building an In-House Search Marketing Program 2003.08.21
Powerpoint from my Search Engine Strategies presentation on doing pay-per-click and SEO in-house.... read the rest
Sergey Brin at SES Summer 2003 2003.08.20
Notes from Danny Sullivan's interview with Sergey Brin at SES San Jose 2003.... read the rest
Brand in an Adwords World 2003.05.01
Doc Searles thinks PPC is the Linux of the Advertising World. Plus ongoing discussion of hyphenated domains...... read the rest
Auto-bidding on FindWhat 2003.05.01
An Overture copy-cat feature... but don't try budget busting there!... read the rest
Can Applied Semantics Help Google Make Sense of the Web? 2003.04.25
SE's don't yet understand web pages. Online marketing will be revolutionized if they start.... read the rest
Shooting the Moon and Budget Busting with Overture's Auto-bidding 2003.04.24
Spend your competitor's budget with their consent! It's pay-per-click as blood-sport. ... read the rest
In Defense of Dashy Domains 2003.04.20
They have a lot to say about the current state of marketing via search.... read the rest
NYTimes on Google and Adwords 2003.04.13
More mainstream adulation for Google might mean new opportunities for you... or new competitors.... read the rest
Overture and Gator 2003.04.07
Will you follow them to the banks of the "great gray-green greasy" river?... read the rest
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