CEMPER.COM offers as another part in the search engine optimization process the ability to purchase presell-pages , also referred to as content hosting on established sites, advertorial placement, hosted marketing pages, perfect link and many other related terms

In short it's placement of your relevant ad copy, containing text links to your site (max. 5), which means a general higher value of the links. The higher value is because of the relevant text your link is embedded in, the established and often very old site (back to 1997) and the natural linking pattern that this method involves.

The hosted ad page will be linked from within the hosting site using your primary keywords - giving it a natural theming.

Within your ad page you can link to your site's main and sub page urls, boosting different topics or categories of your business at once. That's link value perfection!

Furthermore there is a very good chance that your presell page will rank high as well. This is a second traffic entry point to your site for your visitors!

You will agree that such a relevant page about your business is obviously of a much higher value than a single keyword text link.

Currently there is a HUGE selection available (about 300 sites) that I can put your ad copy on ... all site topics like home and garden, education, health, sports, travel, entertainment, internet, technology, etc...

The list of sites where advertising and links can be purchased is not public and will never be disclosed you or any other client.

Instead I will find a relevant pre-sell page for you, matching your site's theme.

When it comes to starting a new internet marketing project there are a heap of things to take care about as there are just too many traps and pitfalls you can avoid!

Every experienced internet marketer will confirm to you - after each project accomplished there are at least 5 things that - if done otherwise - would have avoided a lot of extra cost in time and budget.

It's like in softwaredevelopment or general project - every hour you fail to invest in the design phase will cost you a month in rollout phase.

Some things to consider and design beforehand...

There are technical issues to start with e.g.

• Domain registration and setup
• Server Hardware, OS, Web server system, SSL encryption
• Backup facilities and failover mechanisms
• Email and Server security
• IP and DNS configuration
• Content Management System
• Shopping Cart System
• online billing, online payments and taxing system integration

There are organizational issues to take care of

• Setup of technical support organization - inhouse or outsourced
• Setup of customer support organization - inhouse or outsourced
• Service Level Agreements for wisely chosen outsources
• Security and privacy policies, terms & conditions

There are product marketing related issues to think about - actually online marketing planning

• Products and niches to be distributed online -
• Target groups definitions
• Pricing strategies
• Promotional strategies
• Refund and return policies

There are internet marketing related issues to plan for

• Strategies for creation of Press Releases, Sales copies,
• PPC and paid inclusion strategy
• Organic Search optimization strategy
• Media Budget Allocation and spending strategy
• timely aquisition Text Link and Advertorial Advertising / Hosted Marketing Pages

All these issues and many more of an Internet Marketing Project
are to be handled by experienced project manager following the acknowledged and common general principles of Project Management - and executed as with every other software roll-out project - just combined with a fancy planned marketing plan.

The right project planning and execution can help you set the right expectations in time and budget. Internet Marketing Projects are just a combination of an offline marketing project with a software implementation and rollout project.

This is the first, fasted and most important step in an search engine optimization project - content and programming technology may fail to follow even the most general guidelines as a lot of typical content-management systems are either not configured correctly or the web designer just didn't know about how.

A website must obey certain standard optimization rules the current on page optimization techniques to have any chance to rank well.

Actually most of these factors are website usability factors , which is why search engines look for them. Remember search engines need to serve users with best structure and most accurate information for their search queries.

Search engine algorithms try to evaluate your site like an automated human editor, they just don't have a bias if it's you or your competitor that has the better on site factors.

Some important factors to review on the site are

• Content Design - do you have your keywords used correctly in your content?
• Web Site Information Architecture - is your content partitioned properly over the whole site ?
• Web Page Structure - is each page built properly and easy to index, or filled with things that avoid good spiderabilty?
• URL Structure - is each page reachable for a search engine or are your online assets hidden behind some quirky, unspiderable document structure?
• Linking and Interlinking Structure - does your site have an appropriate navigation and content interlinking?
• other Search Engine Optimization factors - do you use your keywords in Title Tag, the Page, the Links, the Headings correctly, or do you try to SPAM the search engines ?

A lot of current inquiries come from clients that overdid search engine optimization and got a search engine ban, a search engine penalty or just a plain SERP (search engine result position) drawback because of recent optimization trials.

Therefore deep knowledge about current search engine penalties and search engine filters (like the Google Sandbox , the Duplicate Content Filters , the Industry specific search engine filters and many more) is a crucial knowledge required for my work.

One common result might for example be to just take away all those hidden or blind text, the 100 repeated keywords in your meta tags and other "tricks" that stopped working around 1999 or so...

If you wonder, why your competitors are where they are for your keywords, and you are NOT , then it's time to perform a competitive search engine optimization analysis.

How does it work?

This is an analysis of various search engine and SEO related common factors, resulting in a lot of detail data and reports - e.g.

The sites that are linking to you influence your site or your competitors site.

• Backlink Profile for your site (off-site inbound links)
• Backlink Profile for your competitor's site(s)
• Deep Link Ratio Analysis for your site
• Deep Link Ratio Analysis for your competitor's site(s)

The sites you are linking out to are as well important, just as the one's that are linking to YOU! ... I'll make recommendations of authority sites you should link out to.

• Forwardlink Profile for your site (on-site outbound links)
• Forwardlink Profile for your competitor's site(s)

• Keyword analysis

The interpretation of those heaps of data is up to me and my experience. What you will get is not only piles of electronics files as analysis results, but a qualified and experienced recommendation on what those guys are doing that you are not.

Why do I need this?

If you have no detailled analysis about your competitors it's just a mess to try to beat them. The common tactic in SEO is to try to find out what your competitors did to rank well, and then adapt to that strategy.

As search engines evolved, a lot of industry-related and topic-specific rules were introduced, so findings and strategies can be completely different depending on which site, industry, keywords and language you are trying to improve.

This analysis is the basis for a search engine optimization strategy - regardless if you want to design it by yourself or with me.

I offer a free SEO and Link building newsletter , delivered on a regular basis, typically monthly as a voluntary add-on service for my clients.

Some topics covered in the SEO Newsletter

• Search Engines Update analyisis (e.g. Google PR update, Yahoo backlink update, etc...)
• Review of SEO, webmaster advertising and marketing software and services
• Link Building Guidelines, Experiences and Recommendations
• Regular roundups of SEO and SEM topics from a variety of sources, especially often hundreds of different forum posts on current happenings
• Special offers for my clients not available online