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Topica Resource Center
Tools & Ideas for Your Online Marketing Success Welcome to Topica’s Conversion Marketing Resource Center. Our team of experts continually produces industry-leading webinars, articles and best practices trends to help you build and manage your own successful email marketing programs. To receive the latest updates on email and conversion marketing and to be informed on a monthly basis about new webinars and updates to the Resource Center, sign up for our newsletter.

Case Studies
Discover how Topica has helped companies achieve their goals with email and conversion marketing. Learn more about our most recent success stories…
Best Practices
New laws, developments, regulations, case laws and industry initiatives in email marketing…
Topica Events
The quarterly calendar of Topica’s upcoming webinars and trade show appearances.
Downloads
Past webinars, white papers, datasheeets and more, available free for download.
Upcoming Events Click here for the complete calendar  
April 27, 2006
10 a.m. Pacific Time
Plan Your Conversion Marketing Campaign
Building your email marketing and conversion campaign is easy, if you have a "blueprint" to guide you. A plan will not only save you time and money, it can help you to focus your marketing efforts, making your campaigns more successful.
Learn more...



Latest Downloads Click here for the complete directory of downloads  
Components of Conversion Marketing
Online marketing has evolved! Today's marketers are weaving together data capture, automated messaging, segmentation and targeting in an integrative approach known as Conversion Marketing — and building stronger relationships with their leads.
Format: Microsoft PowerPoint Show
Size: 2 MB
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Control the Challenges of Email Marketing
It's a harsh climate for email marketing — blocking, filtering and bounces — but the good news is, you can take control. Learn how in this third installment of Topica’s five-part Educational Webinar series.
Format: Microsoft PowerPoint Show
Size: 580k
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Elements of Successful Email Messages
The second in Topica’s five-part Educational Webinar series. The agenda includes: subject lines that get them at “Hello”, Do’s and Don’ts for message content and design, and how to provide offers that convert visitors into customers.
Format: Microsoft PowerPoint Show
Size: 3.3 MB
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Attract & Acquire Quality Leads
The first in Topica’s five-part Educational Webinar series. Learn about co-registration (how it works, its benefits and challenges) and how your own Web site can capture leads more efficiently.
Format: Microsoft PowerPoint Show
Size: 0.9 MB
Download Now