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March 21, 2006

Goggle vs.Yahoo in the Financial Service Round

Om Malik's has sussed out what Google finance has install for you!

The much awaited launch of Google Finance service finally happened - in beta of course. And in one word, it is simply disappointing. Its like watching Al Pacino in a stinker like Two for the money. Tony Montana was so long ago!

But back to Google Finance. After playing around with it for about 15 minutes, it is obvious that it will be a long time, and I mean long time in Internet years that is, before Google Finance really catches up to Yahoo Finance, which in fact is the gold standard. (Just by the virtue of lack of competitors, as it might be.)

My inner cynic says that the reason Google launched this service this quickly is because it wants to capture those high CPM/CPC dollars from stock and mortgage brokerages. Yahoo Finance is like an ATM for guys in Sunnyvale, and Google till recently had nothing to capture the “exuberant enthusiasm in the stock and real estate markets.”

(snip)

Given how entrenched Yahoo Finance is in people’s lives, Google cannot be incrementally better. A couple of ajax widgets will not make me switch from Yahoo Finance to Google Finance. Despite the beta-tag, I find Google Finance downright tiresome and plain ugly. Just like Al Pacino in … Two for the Money.

Then again, people could be make Google Finance their new little friend.

Google Finance Service

Posted by Sophie at March 21, 2006 04:38 PM

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Posted by: ADIPEX at March 30, 2006 03:34 AM

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