Internet marketing Search engine optimization copywriting |
26.04.06 |
SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called “doorway pages”) that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copy written pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.
Practitioners of the search engine copywriting method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.
(more…)
Matt Cutts Of Google Comments On Google Toolbar & Rankings |
24.04.06 |
There has always been speculation on the Google Toolbar and if Google uses the data captured from the toolbar for ranking and indexing purposes. Lee Odden asked Matt Cutts of Google for a comment on those theories, in which Matt replied with a typical Google answer - we may. 
Basically, Matt hints that Google does not use the data for ranking purposes, because it can be too easily spoofed. But Matt said he wouldn’t say they won’t every use it or have never used the data from the toolbar. For the full, unedited response, visit Matt Cutts on Toolbar Data.
Matt believe this all springs from a recent thread at WebmasterWorld, I covered here. Where the thread discusses “traffic” being the new ranking factor in Google’s algorithm. One way to determine traffic would be to use the Google Toolbar data. Google has been rumored to use the Google Toolbar data for indexing new pages for a while now. Matt did not comment on that rumor in his statement to Lee Odden.
Wikitruth ‘a hoax’ |
24.04.06 |
Wikipedia founder Jimmy Wales says a protest website reportedly launched by contributors to the online encyclopedia is a “hoax.”
According to the British newspaper The Guardian, the site called Wikitruth was launched by a dozen Wikipedia administrators who were unhappy with what they believed to be the gradual deterioration of the site.
“It’s a hoax,” Wales said of Wikitruth. “There’s no evidence at all that there are any Wikipedia administrators associated with it.”
Wikitruth claims to be “dedicated to the subject of flaws and issues” related to Wikipedia, a collaborative project in which anyone can submit an article, or change previous submissions. Last month, Wikipedia, which is run by the nonprofit Wikimedia Foundation, published its one millionth article.
Wikitruth organisers were not immediately available for comment on Monday. Rather than list an email address or phone number, the site suggested contacting them through Wikipedia by logging in and opening a new article or editing an old one, or by visiting a talk page, a meta-page or a meta-discussion page. (more…)
