SEO Case Study: Jonathan Engineered Solutions

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The Challenge:

Tommy-Jo Galletti, educated at MIT as a mechanical engineer but currently the marketing team leader for Jonathan Engineered Solutions (JES), recognized the need to completely overhaul his company’s Web presence.  Unfortunately, JES’s previous in-house efforts resulted in a site that received hundreds of complaints, received no new traffic and no new business.  Tommy-Jo was very hesitant and cautious in researching vendors for another round.  He carefully and methodically chose BusinessOL.com (BOL).  His request was clear: build a Web site that clearly defines JES’s business model, serves JES’s users well, drives targeted traffic, and most importantly, converts users into new customers and more sales.

The Response:

BOL took the time to understand JES’s business model and Internet goals.  Then, BOL built a specific strategy to accomplish these goals.  Upon executing its customized strategy, BOL went to work building a site that served JES’s current clients, and installed the proper structure to gain strong search engine rankings, the desired marketing message, and new users and business.

“Fortunately, BOL addressed our concerns and delivered a process that is paralleled in our own business model.  We pride ourselves in our process and team and so did BOL.  The BOL team was extremely professional, knowledgeable, organized, and detail-oriented, and the team did everything they said they would do.  I cannot think of one negative aspect of BOL’s process, the experience changed my impression of the Web design field 180 degrees,” said Tommy-Jo, of JES.

"We were so excited with our new site that we held a ‘Web site launch party’ and printed the new Web site on a cake to celebrate.  And, we have broken ground on our second Web site with BOL in less than two months and look forward to a long partnership,” said Tommy-Jo.

The Results:

• A site that now receives compliments on a DAILY basis —not ONE negative comment to date
• A site that properly reflects our process and brand
• A site that has generated hundreds of visitors a month
• A site that has already resulted in new business and business opportunities – including some substantial business opportunities
• A site that has, in less than one month’s time, delivered 100% ROI and counting

Summary of Services Provided:

Complete Internet Marketing Solution

• Plan: Internet Marketing strategy
• Build: Design and code of entire Web site
• Grow: Optimize site for search engines
• Measure: Conversions, traffic and SEO results
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Company Profile:

• Web site: www. JonathanEngr.com
• Industry: Custom Engineering and Manufacturing
• Location: Irvine, CA; Mexicali, Mexico & Shanghai, China
• Contact: Tommy-Jo Galletti
• Telephone: 714-665-4400
• E-mail: TGalletti@JonathanEngr.com