On our full service executive package we do not limit the keywords you can choose, but we do insist that your keep your site focused on your content. We will optimize your site for the keywords appropriate to the amount of content and pages on your site, and will also optimize your site for each product. We work with you to come up with the best list of generic targeted keywords, and to correctly optimize a site for these keywords we need appropriate content for these keywords. We stay away from "keyword stuffing" a website, as search engines realize that a site that is more targeted to a few specific keywords is more important to rank higher in a search than one that has many non-specific keywords; in some extreme cases, "keyword stuffing" can even get a site banned from being listed on the search engines!
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