Services

What are They?

BusinessOnLine’s complete Web site optimization services are designed to help companies improve the results of their Web presence.  Whether we're restructuring an existing site or building a brand new one, BusinessOnLine focuses solely on the Web site and how to make the most of your investment.

Complete Web site optimization services Include:

• Search Engine Optimization. Restructuring a Web site to align  with search engine algorithms and ultimately obtain top rankings on major search engines.
• Web Site Usability. Making a Web site easy to use for your customer  and in turn increasing satisfaction and conversion rates.
• Web Design and Development. Creative and coding resources to implement any Web site changes or complete rebuilds (if needed).

Why is it Important?

Most marketers and executives know their Web site needs improvement.  Whether it's making the site more user-friendly, designed to reflect the brand leadership, appearing in the top listings of Google or just needing an overall strategy to execute, the majority of Web sites are not being put the the highest and best use.

Moreover, achieving a balance of SEO, usability and design is a very difficult task that takes specific expertise to execute.  If you do not have all three completed properly, you will find yourself with a site that is not realizing its investment potential.  Technology, agency creative, budget for advertising and other hype (i.e. blogs, podcasts, media buys, etc.) will have a minor impact on your bottom line if these three core Web site elements are not addressed properly.

How Does it Help Improve Business?

Today, over 67% of CMOs said their Web site was the hub of their marketing efforts and another 22% said it will be soon.  That being the case, every business card, direct mailer, tradeshow, e-mail campaign, paid advertising and press release will be affected by the design, usability and optimization of your Web site.  Your conversion rate on these efforts—direct or indirect—will have a visible impact on your sales, customer service cost and your bottom line.