10:00 am - 6:00 pm
Google Maximizer Sessions |
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| Join Google to learn how to maximize your Google AdWords Campaign. Google Client Service Specialists will be available for one-on-one optimization assistance. Limited appointment times are available, so RSVP early to events@google.com with your company name and contact info. |
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12:45 - 2:00 pm
International Lunch Reception
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We would like to invite all international attendees and anyone responsible for international marketing activities to attend a casual luncheon. Come and see your fellow travelers and share some fun stories about life outside the USA! Event is co-sponsored by Market China, Inc., OTX Research, and ADMA. |
12:45 - 2:00 pm
Tribal Fusion Lunch Forum |
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This workshop is designed to help publishers better understand and monetize their sites. From large publisher sites with thousands of daily users to smaller niche sites, this session will provide valuable insights on how to maximize the revenue potential on your site. Some key issues to be covered in the workshop include:
- How to design your site for maximum revenue
- How to build and monetize forums, micro sites and custom placements
- How to create content and leverage site design for the best results
- How to understand, use and evaluate ad serving technology
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6:00 - 10:00 pm
ad:tech Connect LIVE! Opening Party |
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Part networking, part fun all experience!
Join us and 2000 of our closest friends at the Grand Opening Party featuring the groove and funk of San Francisco's own Cheeseballs, the surprise performance art troupe guaranteed to entertain and of course the opportunity to Connect LIVE! with speakers, colleagues and friends!
This is a night sure to deliver all the quality and fun ad:tech has been delivering for 10 years strong be part of the experience!
ad:tech Connect LIVE! sponsors:
   
   
thursday, april 27
10:00 am - 6:00 pm
Google Maximizer Sessions |
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| Join Google to learn how to maximize your Google AdWords Campaign. Google Client Service Specialists will be available for one-on-one optimization assistance. Limited appointment times are available, so RSVP early to events@google.com with your company name and contact info. |
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12:45 - 1:45 pm
mSpoke Lunch Forum |
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A Path to Ad Relevancy Nirvana: Empowering Consumers to Improve Ad Effectiveness
The delivery and targeting of online ads has continued to evolve from random banner ads, to contextual ads, and now to behaviorally targeted ads. While these evolutions have helped, advertisers and publishers agree that the “Path to Ad Relevancy Nirvana” remains unclear.
Come hear industry thought leaders discuss how empowering consumers by making them active participants in ad selection and targeting, can help you to achieve “Ad Relevancy Nirvana.”
This boisterous, provocative panel session represents the publisher, advertiser, and consumer perspectives. Panelists include:
Reserve your seat today – RSVP@mspoke.com |
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12:45 - 1:45 pm
Eat Your Competitor's Lunch:
Behind the scenes look at what some of the most of successful B-to-B companies are doing online
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Abstract:
You spend thousands - even millions - of dollars on marketing to drive people to your web site. Are you sure you are targeting the right people? And once you get them to visit your site, are they doing what you want them to do? Most websites are under-delivering when it comes to providing a positive user experience and achieving their stated site objectives.
Join us for lunch to learn the simple and effective ways successful companies are attracting customers through search engine marketing, and converting and retaining them as loyal customers. This seminar will feature industry experts, sharing their broad expertise on the customer acquisition lifecycle and focusing specifically on proven ways to:
- Get the most qualified visitors to your website
- Improve the user experience while increasing conversions
- Use analytics to understand your visitors and continually guide improvements to your conversion and marketing efforts.
Who should attend:
- Web site managers and online marketers who want to convert more web site visitors into qualified leads and customers
- Any Marketer that is looking to improve their web site
Speakers:
Aaron Kahlow, CEO, BusinessOnLine
Warren Raisch , Senior Vice President of Professional Services, WebSideStory
Todd Sims, VP of Business & Corporate Development, Business.com |
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9:00 pm - Until...
AdDrive Fight Night - Melee at the Mezzanine |
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AdDrive presents Professional Boxing sanctioned by the California State Athletic Commission. To find out more information visit www.addrivefightnight.com or come see us at Booth 6166! Don’t miss this invitation only event: AdDrive Fight Night! |
More to come... |
