Web Site Design and Development

If your Web site doesn't measure up, one "back button" and your visitors are off to the competition.  A well-built site is about making it easy for your customers to find what they are looking for.  Usability, perceived value and conversions are the key. 

• Sample Web Design Client List
• 4 Step Process to Building Your Web Site
• Quote My Site for a Re-design

Important Elements in Building a Web Site

You only have one chance to make a first impression. When a visitor arrives at your site, their initial impression is vital—the first 5 seconds of a visit represent a "make or break" moment that will turn your visitor into a new customer or a lost opportunity. Site usability (ease of use), architecture and navigation are all critical to providing your visitors with an exceptional experience, from first to lasting impression.

User Profile & Persona:
Understand your potential users, how they search and what they want from your site.

Information Architecture:
Like an architect's blueprint, the basic layout of your site before design or coding takes place.

Professional, Clean Design:
The look of the site, delivering high perceived value with an emphasis in the right places. 

Conversion Points or Calls to Action:
E-quote, RFQs, registration, e-Newsletters will help deliver conversions.

Integrate Custom Applications:
Many businesses have very specific requirements to fit their unique business model.

Importance of Usability

Your Web design team should be intimately familiar with "Web site usability" (the practice of making a site easy to use based on customer research).  Unfortunately, most designers are good at design (i.e. making something look nice) and have not been educated or practiced in the usability space.  Based on Web site usability best-practices, learned conventions and minimum standards, every site should have:

• Easy and intuitive navigation
• Easily accessed and relevant information
• Unique, well-positioned content tailored for your visitors 
• Strong first impression and perceived value
• An easy way to get to the same information on another day (during another search)

BusinessOL focuses on the concept of user-centered Web design—meeting the needs and wants of your customer is our first priority. We combine this design excellence with technical expertise to make certain your Web site is impressive, effective and provides a fluid path from marketing point A to closing point Z. End result: a satisfied customer.

BusinessOL is passionate about how best to build a site to server your customer and NOT cater to opinion (ours or yours), conjecture or simple aesthetics. With a decade of experience we have built our design principals to ensure the highest perceived value and best conversion rate.

Unlike many small Web design shops, BOL will deliver a custom site that meets the specific needs of your customer.  Combining the elements below with our 5 Step Process is what ensures your site goes beyond just a new subjective "look and feel."

BusinessOL can BUILD your results-driven Web site from scratch or re-design an existing site.

Inquire Today About How BOL Can Help You With Your Web Site Design and Development