We're delighted to offer AdWords users a $1000 credit towards ClickTracks products that include ClickTracks' Click Fraud Report. ClickTracks' Click Fraud report can go back in time to analyze PPC behavior and indicate fraudulent activity that occurred months or even years in the past. This is particularly important to advertisers who are considering making a claim in response to Google's recent click fraud settlement offer.

How can ClickTracks Help me Find Fraud from Years Ago?

ClickTracks uses a combination of log file analysis and PPC campaign data to indicate which campaigns received worthless or suspicious visits. The report then provides supporting data to request a refund or credit for those clicks. It's really very simple, and does not require hours or professional services and consulting.

How is ClickTracks Different than Click Fraud Alert Services?

ClickTracks' avoids problems inherent in other click fraud detection products. Other services try to identify the fraudster by asking you to pool your visitor data with other web site owners-- including your competitors! ClickTracks focuses on identifying campaigns that are victims of click fraud. Other systems are based solely on JavaScript detection which cannot look back in time (before implementation) or detect click fraud robots. ClickTracks uses log file analysis which can look back in time and can also catch robots. Lastly, other systems that are based solely on ROI analysis will be less accurate because it could be months before revenue is associated with a campaign. ClickTracks click fraud detection considers revenue events, but combines it with other points of data across all campaigns.

How Click Fraud Detection Works:

ClickTracks looks back over history and learns what a 'normal' visitor looks like on your web site. ClickTracks then bases its detection on a number of measurements taken for each campaign, and then a comparison of that data across all other campaigns. This statistical technique brings problem campaigns and ads to your attention. Whether it's click fraud or just unqualified visitors, you're empowered to make smart choices.

If You Do Find Click Fraud

The ClickTracks Click Fraud report provides you with an Excel spreadsheet that's ready-to-submit to the appropriate PPC provider. With one click, you can export a precise list of each request from every session, with supporting data such as:

• Specific Campaign ID
• Landing page with all parameters
• Date & time of visit
• Visitor Client IP address
• Country
• Referring domain
• Full referrer information
• Number of pages visited
• Total Time on site
• Revenue
• List of all pages visited with time

Requirements

To perform historical analysis, ClickTracks Click Fraud report requires:

1. All ads must have a uniquely parameterized URL. For example: the link for each ad would include http://www.mysite.com?adsource=googleNNNN where NNNN is a unique ad number for each ad. Most advertisers parameterize each ad.
2. You must have access to your own web log files for as far back as you care to analyze.

To obtain a $1000 credit towards your purchase of ClickTracks, you must:

1. Be a new customer (not already a licensee of ClickTracks)
2. Be an AdWords customer
3. Use the credit in June, 2006
4. Start it all by filling out the form below