Reciprocal links are links that have been exchanged with other websites. What this means is that you place a link on your site-and that site, in return, returns the favor and places a link to you on their website. By exchanging links like this you accomplish two goals One is that you have increased the number of potential visitors to your website by placing a link on another site and thus getting visitors from that site clicking on the reciprocal link and entering your site. Then secondly, you have also added an inbound link to your site thus improving your link popularity.

Many Search engines place importance on the number and quality of the links that point to your website. So you want links from sites that share similar content with your site. You do not want to exchange links with sites that have no relevance with the information that is contained on your website. Sites with hundreds of links that are not related are called link farms. Being connected to a link farm can actually hurt your ranking with the search engines. So on these link pages here I'm trying to stick with work at home, home business, online marketing, network marketing, etc.

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