E-mail marketing is a form of direct marketing to communicate promotional
messages to potential or current customers. E-mail marketing are often more
effective than printed direct mail. Here are a couple of recommendations when
setting up an e-mail marketing campaign.
Behind every successful marketing campaign there must be specific goals. You
must set goals that are specific and quantifiable. Once the goals are
determined, you must be committed to reach the targets. Every campaign sows
better results when there is clarity of action.
Building you Brand name
Let people know about you, your organization and your product. Create a dear
image in their mind. A simple way to build branding is sending periodic
newsletter over a very short period. Be consistent. Focus on a few messages
that are core to your values and goals.
Building good customer relations using emails
The most vital factor in business is creating good customer relationship. Good
customer relatioship will foster customer loyalty and increase the possibility
of up-selling and cross-selling of your products.
Tips to Writing E-mails
1. Get to the point
2. Keep it clean
3. Be clear and concise
4. Use signature everywhere
5. Information must be newsworthy
6. Target to the right audience
7. Respond promptly
8. Keep the message focused
9. Avoid excessive use of adjectives and fancy language
10. Provide as much contact information as possible
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Use your Newsletters or E-zines to promote your sponsors
Once you have established a large mailing list for your
newsletters or e-zines, you can potentially bring in more revenues by placing
relevant ads, sponsorships or affiliate programs.
Build Trust with Relevant E-mails
Besides providing newsworthy emails you must be focused on making your emails
as relevant as possible to your target audience. Keep in mind that your e-mails
are competing with hundred other e-mails on your subscribers' inbox. So make
your subject line catchy. After all if you don't get their attention, they wont
open your emails. Don't forget that the customers will read the email only if
they are relevant. "When e-mail is customized conversion rates double.
(SmartMoney Magazine, May 2006)"
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