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Search engines change the way they rank websites (their algorithm) on a regular basis and not all search engines will rank websites in the same way. A key skill for search engine optimisers is keep up to date with and adapt to these changes.

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Welcome to Sell Those Widgets the search engine optimisation (or optimization for our US visitors) and search engine marketing website. We have a wide range of free SEO / SEM information available to all visitors to the site as well as a marketing and SEO discussion forum (register / login).

Recent SEO Articles

New! SEO Blog

Check out my new SEO news blog at FusedNation.com.

V7ndotcom Elursrebmem

What the hell is V7ndotcom Elursrebmem? Click on the link to find out!

RSS Feed Marketing Tutorials

Guides and tutorials on how to create a basic RSS feed for your website and how to go about promoting and marketing your feed online.

SEO Discussion Forums

Join our SEO discussion forums which include forums dedicated to: Search Engine Optimisation - Sales and Marketing - Community Development - General Business - and the all important Water Cooler to ensure the day isn't all work!

Sell Those Widgets News

The site is going through a redesign. I had a load of articles here years ago, but ditched them on to a blog (*shudder*) and replaced them with the SEO and Internet Marketing forum. I'm in the process of knocking out the new site - the forum is still going and the SEO and SEM articles are slowly being transferred back. Will be up and running soon. STWadmin

What is Search Engine Optimisation?

SEO is a part of the general Internet Marketing industry. The technical process of search engine optimisation involves identifying markets to target (keywords or keyphrases) and implementing a range of on site and off site techniques to achieve high rankings for these terms on search engines.

What's the big deal with "ethical" Search Engine Marketing?

Ethical search engine marketing is a phrase generally used to describe the different sets of techniques that can be used to achieve good search engine rankings. Simply put, the line is traditionally drawn between helping yourself gain rankings that you deserve and cheating your way to rankings that you otherwise wouldn't get.

So which way is the best?

Apples and oranges really. "Ethical" SEO (also know as "white hat" SEO) has substantial long term benefits but takes longer to reap results.

"Unethical" SEO (also know as "black hat" SEO) reaps results much quicker, but search engines such as Google, MSN and Yahoo don't like it at all and will ban sites completely if they find certain SEO techniques being used.

A lot of people argue that it isn't really an ethical debate - just business. The ethics come into play when you are selling a generic "SEO" service to a client and don't educate them about the associated risks.

Have your say on SEO ethics on our discussion forums.