Hello and welcome! This tutorial will cover a few of the basic website promotion techniques that are effective and can bring you web traffic. We will differentiate pay-per-click sponsored listing from paid inclusion programs and talk about having your website correctly optimized and being found in the natural search engine listings.
Getting Indexed in the Natural Search Engines:
Unlike Meta and Pay-Per-Click search engines, Natural Search Engines own their databases and use indexers and crawlers to score and crawl web pages. The crawler visits your web page and sends web page HTML information to the search engine indexer. From the search engine indexer, information is organized and sent to the search engine database where results are served up. The search engine indexer typically "scores" web page(s) for keyword relevancy before it is sent to the search engine database. Web page scores for keyword(s) determine web page rankings or listings during a search query. Search Engines that serve up natural results include Google, Yahoo, MSN, Clush and more.
Crawlers from natural search engines may or may not visit web page(s) during the free crawl. One sure way of getting your web page crawled is to have your web pages submitted directly to the desired search engine. A company such as Infospider supplies this service for you under one of the many Website Promotion services. Once your website has been submitted to a search engine, you can expect your web pages to be indexed anywhere from 30-90 days, provided that your site has been accepted into the search engine index. Scoring and displaying web pages for keyword relevancy can take much longer.
The Magic of Paid Inclusion:
A few search engines offer Paid Inclusion programs where you pay to be indexed into their search database. The advantage of a paid inclusion service is your web page(s) are guaranteed to be indexed, crawled and refreshed within a short amount of time, typically from 2 - 48 hours. Once indexed, you can see the effect of changes made to your web page quickly, compared to the "free crawl" refresh, which can take 30-90 days! If you are a webmaster or a person who optimizes websites, paid inclusion services can be very beneficial. Search Engine Clush.com has a unique paid inclusion program. When Clush paid inclusion members make changes to their web pages, search positioning changes can be viewed in 2 hours! The Clush 2-hour refresh "scores" (you can see your score in the search results!) web page links and content and can help approximate how other search engines may view keyword relevancy of your web page(s). Paid Inclusion programs typically charge a one-time fee and subscriptions run for 12 months. Overall cost-per-value is excellent.
Pay-Per-Click vs Paid Inclusion
A pay-per-click program is different from paid inclusion in that pay-per-click results are not typically found in natural search listings. The exception would be Yahoo!'s Submit Express which is a "fixed" pay-per-click service, meaning you pay a pre-determined amount per click when someone finds your web page through-out the Yahoo search network. You can think of Yahoo!'s submit express program as a cross-over from paid inclusion into pay-per-click, as the program contains elements of both pay-per-click and paid inclusion.
Pay-Per-Click in the purest form is an auction based program where the highest bidder gets top listing for the specific keyword that the advertiser is bidding on in the sponsored listing area (usually highlighted in blue, top, side and bottom of the search results page) of a particular search engine. Example - let's say that infospider bid the keyword "website promotion" on search engine XYZ. In order to get top positioning, infospider had to bid $4.53. Every time someone clicked on the "sponsored listing" portion of search engine XYZ for the keyword website promotion, infospider would be charged $4.53. As soon as the 3-day reserve was used up, let's say $3,000.00, the sponsored listing keyword "website promotion" pointing back to infospider would disappear in search engine XYZ. Pay-Per-Click is really Pay-Per-Performance and once your money runs out, your website disappears from the search engine(s), or at least out of the sponsored results.
The Benefits of Website Optimization:
The best of all worlds is to be top listed in the natural search engines for your relevant keyword(s). How do you accomplish this? By having your website made search engine friendly through website optimization. Most web pages are not optimized and therefore cannot be found in search engines. Optimizing web pages for keyword relevancy will bring targeted traffic to your website. What action do you want your customers to take when they first visit your site? Optimizing for conversion will also help your Pay-Per-Click campaigns succeed. Website Optimization may look expensive at first, but the ROI is quickly realized when optimization is implemented correctly. Who can optimize my site? There are a number of ways you can optimize your own site if the keyword phrases are not that competitive. The more competitive a keyword phrase becomes, the more help you may need from a professional website optimization firm such as Proboostgold.com.
Final Thoughts:
Major Search Engines now hold several billion web pages in their search index. In order for your web pages to be found for whatever search terms you want to be found for is going to take work. You will find that using a combination of website promotion techniques will best serve you. Be persistent, if you are a beginner, start with the basics by submitting your site to all search engines and directories, search results may be seen in 30-180 days. Pay-per-click is good for immediate results but can be expensive. Paid inclusion guarantees search engine indexing and can help you understand and improve the relevancy of your site quickly. Finally, Website Optimization can help all of your website promotion campaigns succeed by fine tuning the visitor-to-conversion ratio and vastly improve the relevancy of your website for natural search engine listings.
