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A Litte Bit About Search Engine
Optimization And Rankings


There are millions of people that use search engines every single day. In fact, what else can they use to find what they are looking for. Where your site is located in the search engine rankings will determine the amount of success you will encounter.

It has been determined that about 80 to 90 percent of all traffic on the internet comes from search engines. Then, once they type in a keyword (or keyphrase) and the results come up - the odds of them actually looking past the first couple of pages is slimmer than slim.

The bottom line here is that your website will need to have top search engine rankings - and should probably be optimized. There is really no reason not to have your site optimized to get a great search engine ranking. Your site needs to be found, right?

You may have a really well-designed website - but what good is that if it is not able to be located easily?

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Of Course - You can always use PPC!

Pay-Per-Position or Pay-Per-Click or simply PPC advertising is an option of increasing site traffic, just like search engine optimization. PPC is based on a very simple premise. Typically, people type in a keyword into a search engine and get a list of most relevant sites displayed. The additional sites listed in a small panel on the side of the search results are the ones that are using PPC advertising. The site owner has agreed to pay a specified amount to the search engine, every time a web surfer clicks one of these pay-per-click sites. The salient advantages of using PPC advertising are discussed below:

Instant traffic. Just as with search engine optimization, the visitors to your site are already interested in the information, products, or services being offered on your site so there is a high probability of converting those visitors into customers. But unlike search engine optimization which can take months to build rankings, PPC advertising gives you instant traffic to your site! Although search engine optimization sends people to sites for free, it can cost a lot of time and money developing a site that performs great in the search engines. PPC advertising is the best route to getting people to your site immediately.

You get complete control over your advertising budget with Pay-Per-Click advertising. As a PPC advertiser, you will have to bid on keywords. For example, someone with a website selling motorcycle parts may bid $.10 on the keyword "hog parts". What it means is that every time someone clicks your site, you are agreeing to pay the search engine a dime. And if you set your monthly budget at $50, it means you are buying 500 clicks, after which your site will disappear from the rankings screen. As in any kind of bidding, the catch here is that the highest bidder gets the keyword. So, you need to weigh the cost of the bid versus the benefit of directing targeted traffic to your site.

PPC advertising also has the advantage of allowing you to instantly adjust strategy. Companies offering PPC services will track information for you that you can use to refine your website and keyword usage. If you see that people are coming to your site but not buying anything, then you know that your website needs some work. Also, you can see where people are going on your site so you have a better idea of where to place ads and links.

And does PPC advertising have any downsides? Really, none at all! In fact, it's quite a marketing coup to have your website listed on the first page of any search results based on a keyword that you bid and won. And you get instant access to a target customer base, which is directed to your site. Plus, your advertising budget is entirely within your control and you get exactly what you are paying for. Not to mention, the adjustments you can make to your website to increase profitability based on the feedback provided. Pay-per-click advertising is the most efficient website marketing tool devised and a must for website owners.

Desmond Mantor is the Sales and Marketing Director of Have Traffic which offers highly qualified traffic for commercial websites. Have Traffic's unique system of pre-qualifying visitors has proven more effective than pay per click traffic. If you have have any questions or comments about this article please visit http://www.havetraffic.com

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Search Engine Optimization And Getting High Rankings
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