There are millions of people that use search engines every single day. In fact, what else can they use to find what they are looking for. Where your site is located in the search engine rankings will determine the amount of success you will encounter.
It has been determined that about 80 to 90 percent of all traffic on the internet comes from search engines. Then, once they type in a keyword (or keyphrase) and the results come up - the odds of them actually looking past the first couple of pages is slimmer than slim.
The bottom line here is that your website will need to have top search engine rankings - and should probably be optimized. There is really no reason not to have your site optimized to get a great search engine ranking. Your site needs to be found, right?
You may have a really well-designed website - but what good is that if it is not able to be located easily?
More Accurate Google
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Search Engine Optimization
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Of Course - You can always use PPC!
Pay-Per-Position or Pay-Per-Click or simply PPC advertising
is an option of increasing site traffic, just like search
engine optimization. PPC is based on a very simple premise.
Typically, people type in a keyword into a search engine and
get a list of most relevant sites displayed. The additional
sites listed in a small panel on the side of the search
results are the ones that are using PPC advertising. The
site owner has agreed to pay a specified amount to the
search engine, every time a web surfer clicks one of these
pay-per-click sites. The salient advantages of using PPC
advertising are discussed below:
Instant traffic. Just as with search engine optimization,
the visitors to your site are already interested in the
information, products, or services being offered on your
site so there is a high probability of converting those
visitors into customers. But unlike search engine
optimization which can take months to build rankings, PPC
advertising gives you instant traffic to your site!
Although search engine optimization sends people to sites
for free, it can cost a lot of time and money developing
a site that performs great in the search engines. PPC
advertising is the best route to getting people to your
site immediately.
You get complete control over your advertising budget with
Pay-Per-Click advertising. As a PPC advertiser, you will
have to bid on keywords. For example, someone with a website
selling motorcycle parts may bid $.10 on the keyword "hog
parts". What it means is that every time someone clicks your
site, you are agreeing to pay the search engine a dime. And
if you set your monthly budget at $50, it means you are
buying 500 clicks, after which your site will disappear from
the rankings screen. As in any kind of bidding, the catch
here is that the highest bidder gets the keyword. So, you
need to weigh the cost of the bid versus the benefit of
directing targeted traffic to your site.
PPC advertising also has the advantage of allowing you to
instantly adjust strategy. Companies offering PPC
services will track information for you that you can use
to refine your website and keyword usage. If you see that
people are coming to your site but not buying anything,
then you know that your website needs some work. Also,
you can see where people are going on your site so you
have a better idea of where to place ads and links.
And does PPC advertising have any downsides? Really, none at
all! In fact, it's quite a marketing coup to have your
website listed on the first page of any search results based
on a keyword that you bid and won. And you get instant
access to a target customer base, which is directed to your
site. Plus, your advertising budget is entirely within your
control and you get exactly what you are paying for. Not to
mention, the adjustments you can make to your website to
increase profitability based on the feedback provided.
Pay-per-click advertising is the most efficient website
marketing tool devised and a must for website owners.
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Desmond Mantor is the Sales and Marketing Director of
Have Traffic which
offers highly qualified traffic for commercial websites.
Have Traffic's unique system of pre-qualifying visitors
has proven more effective than pay per click traffic.
If you have have any questions or comments about this
article please visit http://www.havetraffic.com
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