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June 15th, 2006

A review by Danny Wirken

How can any advertiser or publisher (website owner) simply ignore the power of online advertising?  Its growth is totally phenomenal.  Consider these statistics:  Research by Zenithoptimedia estimates global online advertising will attract 6.5% of all advertising by 2008, an increase from 4.5% in 2005.  Online advertising will even surpass traditional advertising such as television, radio or print advertising.  The World Cup 2006 (football) will further boost online ad spending.

Online advertising has been touted as one of the most efficient and effective means of marketing and advertising.  With rapid advances in Internet technology and online business (e-commerce) plus a booming growth of Internet users, more and more businesses are capitalizing on the enormous online advertising market.

Online advertising is simply advertising on the Internet.  This form of advertising brings revenue to a burgeoning number of websites and business companies.  Online advertising enjoys some distinct features over traditional advertising.  For one, online advertisements create interactive two-way communication between advertisers and ad viewers.  With just a click of a mouse, a viewer is transported to the advertiser’s own website.  He also gets to send feedback and queries regarding the product or service back to the advertiser.  Web advertisements also provide viewers easy access to product catalogues or service information.  Online advertisements are globally accessible and available 24/7.  This enhances overall visibility and marketing scope.  Online advertisements can be immediately displayed, easily maintained and periodically updated.  It is also easy to track the performance of an online advertisement.  Added to all these, online advertising is cheaper and since it is targeted, advertisements will specifically reach out to targeted viewers. Read the rest of this entry »

Danny Wirken | Website review | No comments Jump to the top of this page

Google’s Picasa takes on Yahoo!’s Flickr

June 15th, 2006
Google is updating its Picasa online photo management service to include ‘web albums‘. The new features will enable users to share their pictures with other people on the Internet. The new functions bring Picasa into line with the highly successful Flickr photo sharing and community site owned by Yahoo!.Under the new scheme, Picasa users will still be able to upload, manage and store their digital images in the same way as ever. However, they will now be able to upload the pictures into the web albums that will make them available to others. By the same token it is possible to download an entire album of photos from another person directly into Picasa with just a few clicks.

Picasa Web Albums come with 250MB of free storage. A subscription of $25.00 per year will get you an extra 6GB of storage - room to post and share approximately 25,000 photos.

In order to use the new features, users will need a new version of Picasa. At the moment, the testing is limited but you can apply for an ‘invitation’ to join the pilot programme at the Picasa test site.

Danny Wirken | Search engines, Internet news | No comments Jump to the top of this page

New Yahoo Publisher Network Changes Focus

June 15th, 2006

Yahoo Publisher Network released a new version of the control panel today which focuses on helping a new user get the most out of Yahoo, both within and outside the Publisher Network realm. For new publishers many how-tos, help guides and demos were added. But also included is a new Publisher Services tab which promotes other areas of Yahoo.

Included in the new tab are links to things such as Yahoo domains and hosting, Yahoo Search Marketing, and Site Explorer. There are also links to submit podcasts, RSS, videos and images to Yahoo. This new tab definitely pushes some Yahoo products that publishers might not be currently aware of.

All the new changes are now active in all Yahoo Publisher Network accounts.

Danny Wirken | Pay Per Click, Yahoo! Publisher Network | No comments Jump to the top of this page

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