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Internet Business and Marketing Resources In search of the reliable...
Dagan Designs is a research and communications service based in Ottawa, Ontario, Canada. This site
features selected drop ship and wholesale sources, marketing resources, plus complete website and turnkey packages for home based business.
Just the facts... The drop ship and wholesale information we present is carefully reviewed.
No one has time for bogus claims and marketing hyperbole. Money is too tight to throw away.
Drop Ship Sources
Reviews of top-level drop ship source guides, directories and service providers for your eBay
initiatives or online business in Canada and the U.S., with in-depth analysis of the Canadian drop shipping scene.
Wholesale Sources
Selected resources for locating wholesale products and suppliers. Find European and international wholesale sources,
government auctions, and more. Learn how to avoid fraudulent wholesalers and online scams.
Marketing Resources
Summaries of concepts and practices, surveys of tools and techniques, syndicated articles, and topical
references for entrepreneurs. Affiliate marketing, copywriting, experiments, hidden triggers, niche marketing, RSS, sales pitch, etc.
Web Services
We provide complete website and turnkey packages for home based entrepreneurs who want to establish an
online presence at minimal cost. You can create your site independently, or we can do it for you.
Weblog
We explore a range of topics germane to Internet business and marketing, with particular emphasis on wholesale drop shipping
in Canada and the United States. We also have an RSS feed.
The Hong Kong Wholesalers Directory is the latest addition to the directories and services
offered by WholesalePages, a U.K. company we highly recommend. Membership is available in
three nominally priced packages designed to fit any budget. [Read Review] Wholesale Canada — Review of Wholesale Canada, an online
directory of Canadian wholesalers and wholesale sources which also lists many Canadian manufacturing companies, suppliers, traders, surplus,
ex-catalogue stocklists and drop shippers. [Read Review] Hienote's Drop Ship List Directory™ — A one-year membership with full access to the Hienote Directory of niche drop ship sources
is now available for $19.95 USD. [Read Review — Updated] Doba™ — One of the best full-service solutions for Canadian entrepreneurs who
market to the United States. This company offers a free trial and a turnkey store solution. They've just introduced several new tools and tutorials. Formerly called Wholesale Marketer™. [Read Review]
Build your own white label ringtones for cell phones website in 15 minutes, add fresh mobile content to your existing site, or
set up an ASP or PHP turnkey site on your server and start making money with this international affiliate program. [Read more] Example
Shopster — A Canadian Storefront Solution
Founded in April 2004, Shopster E-Commerce Inc. provides a one-stop alternative solution for both netpreneurs and
affiliates alike. The company is based in Calgary, Alberta, Canada, and has a full-time staff of 25, with more than 100
supply partners in various location world-wide, including the US, Hong Kong, Italy, India, and, in the near future, Canada.
More than 1,000 retailers worked with Shopster in beta-testing of their storefront system, ensuring that the platform and
processing procedures were rock solid by the official launch on 2 May 2006.
US and Canada
Shopster enables you to start a fully stocked storefront, with the products and pricing of your choice, in about an hour. You
don’t have to source products to sell, stock products, deliver products, provide customer service, apply for a
payment system, apply for a secure gateway, or pay for e-commerce software. You can start unlimited,
targeted storefronts, selling products you select, without having to worry about the backend. At the moment,
this solution allows you to market to both US and Canadian customers, but duties apply to Canadian purchases. Shopster
is in the process of partnering with new Canadian suppliers, and that will eliminate the brokerage fees. This is a great
time to get in on the ground floor.
I've been searching for a Canadian solution for a very long time, and this a hot deal. For less than the
monthly cost of one cup of coffee per day, you get everything you need — without the hassle of
credentials, credit checks and other headaches.
For more details and screenshots, including a coupon that will save you the $99 USD start-up fee, read our Review.
Native Remedies
I've been working with Native Remedies for some time now, and I highly recommend this company. If you're
looking for a solid line of natural remedies, developed in association with a clinical psychologist and formulated to optimum
therapeutic dosages for a range of conditions, visit their site.
Whether they explicitly state it or not, your customers expect you to answer the following four critical
questions:
Why should I read or listen to you?
Why should I believe what you have to say?
Why should I do anything about what you’re offering?
Why should I act now?
Whether you advertise, publicize, preach on street corners or knock on doors, if you can’t deliver solid
answers to these four questions, selling anything will be an uphill battle. When you can answer those
four questions — quickly and with confidence — then getting new customers becomes a whole lot easier...
A Marketing/Creative Brief
Editing website copy provided by a client sometimes is easier than creating copy from scratch, but not always. In either case,
copy preparation requires a thorough understanding of client objectives. While it might seem a simple thing to delineate those
objectives, the reality is that they may be fairly abstract. Thought-provoking questions are helpful in assisting the client
whose plan for an online initiative is poorly formulated or otherwise problematic. Clarification is achieved through a
collaborative process, in which a tool called the marketing/creative brief may facilitate your efforts to
identify and develop the information you need.
In an article entitled
22 Questions to Ask Before You Write a Single Word,
author Neil Sagebiel presents an excellent example of such a brief, adapted from his work with a Seattle ad agency. Although this model is designed for business-to-business projects, much of it is applicable in
business-to-consumer initiatives.
O'Reilly on Advertising
Credit: CBC
Radio/Voiceover director Terry O'Reilly, of Pirate Radio and Television, is host of a weekly CBC half-hour
radio segment that offers an insider's look at great advertising around the world. Saturdays at 12:00 p.m., 12:30 p.m. NST Newfoundland & Labrador.
"O'Reilly on Advertising is a great weekly source of Media Literacy." Click the CBC logo, below.
Sales Pitch
The single webpage sales letter is one of the most effective methods used to market online information products or services,
and the formula is well known (see Sales Pitch). See also:TRYVERTISING, and update: A new breed of product placement in the real world, integrating your goods and services into daily
life in a targeted, relevant way, so that consumers can make up their minds based on their experience, not your messages.
Optimizing Landing Pages
How making changes to a few key elements can increase landing page conversions by 40% or more. Marketing Experiments Journal
With the growth of PPC advertising and email marketing,
maximizing conversion rates on campaign landing pages has
become a priority for many online marketers.
The need to build campaign-specific landing pages is now
widely accepted. However, what is not so widely understood
is how to build landing pages that deliver.
In our most recent research we addressed the broad question:
Which changes to my landing pages will deliver the greatest
increase in conversion rates? More specifically: Which elements
on a landing page have the most impact on conversion rates?... [Read more][Audio Recording]
