Special Interest Publications
Better Homes and Gardens Special Interest Publications (SIPs), one of the company's largest profit centers, serves readers who demonstrate an interest in improving their homes and family life. We provide information, instruction, ideas, plans and product through more than 190 issues of 77 titles in the home building, remodeling, decorating, gardening, seasonal and crafts, and cooking fields. Our magazines are sold primarily at newsstands at premium cover prices. We're distinguished from our competition by the quality and volume of our service editorial, superior newsstand displays, innovative marketing programs, and on-going efforts to bring higher levels of accountability to the special interest field. We provide our advertisers with the opportunity to reach a prime market of responsive readers at the very time they are ready to make buying decisions.

Better Homes and Gardens Special Interest Publications have introduced several innovative marketing programs:

Home Enthusiast Panel
Since 1994, the Home Enthusiast Panel® has become the largest single-source research project ever offered within the home building and home enhancement markets. The panel consists of 10,000 panelists and provides marketers with:
- A continuous profile of Home Enthusiast Consumers' behaviors, activities, wants and needs
- An ongoing picture of what drives consumer purchases in the home enhancement industry
- A profile of BH&G; SIP buyers and what they look for in home enhancement products

Information Worth Writing For (IWWF)
Reader service section found at the back of each BH&G; SIP that allows readers to order information directly from advertisers. BH&G; SIPs generate over 600,000 inquiries per year and readers request an average of 21items per coupon with an average order of over $10.

Lead Finder ®
The most sophisticated lead generation system in the industry, this program helps advertisers get information to IWWF respondents faster, improving customer service and boosting sales. IWWF information - including timing of intent data, is input directly into a proprietary site on the Web. Lead Finder® provides 24 hour a day, 7 day a week access to advertisers' better qualified leads, as well as psychographic data through Prizm profiling.