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Direct
Response Advertising and Marketing Philosophy
Our direct response philosophy is simple: If all your advertising eggs are in one media basket, you could get fried. You see, great products or services, great offers and creative executions are essential but can't guarantee success. Neither can a purely traditional media approach. The key to success in direct response advertising is to make a profit from media investments and to minimize costs per order. And at CPO Direct, that's our entire focus. We know that planning expertise, as well as price negotiations, play vital roles in controlling costs per order or per inquiry. Success requires taking the extra steps provided by an integrated media approach; a purposeful blending of direct response advertising and media options:
Our job is to define the right media mix for the optimal result. And because we recognize that no two products are the same, you'll never receive a boilerplate solution. So our philosophy is simple and our name says it best. CPO Direct - Direct Response Marketing & Advertising |
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