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Search Engine Marketing - Case Study - I
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Client : www.healthinsurance.org |
| Industry: American Health
Insurance |
Competition: The
toughest sector to achieve top ten rankings. |
| Objective: These sites aim to fetch
health insurance enquiries and then send them to the various health
insurance agents and networks. |
Key phrases: Health
Insurance, Health Insurance Quotes, Self employed health insurance,
self employed health insurance quotes, affordable health insurance,
low cost health insurance |
Search Engine Ranking: Please
check yourself. |
Client speak: These guys
are magicians. It took them 11 months to get me in Google top ten. I
spent 18 months in my previous site getting it optimized by
an Indian SEO who could do nothing other than achieving clicks
through PPC. In May 2004, I met SEO India, a truly professional
SEO Company India. I made a monthly contract and within 9
months achieved Google top ten.
SEO India Weakness: They are a costlier than other Indian
Search Engine Optimization Companies. Yet as an Internet business
owner I would prefer to pay an affordable price to a reliable SEO
Consultant than an Indian Freelancer SEO. In 2 months the
ROI is coming up so I don't mind to spend 500 USD more for
genuine results than "living in uncertainty".. Overall I am
happy to pay 2000$ a month on Search Engine Optimization and hope that
we rank for more key phrases and at the same time better our present
rankings.
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