Advantages of Online Real Estate Marketing
There
are several reason why marketing online has become
extremely important to the competitive real estate
agent.
- 71%
of homebuyers use the Internet for research and
to search for listings and services
- Internet
homebuyers make better clients
- It
saves time and is more cost effective than most
traditional forms of marketing
Millions
of Homebuyers Hit the Internet for Information
The
Internet is the first place more and more homebuyers
are beginning their search for a home. According to
a study
done by the National Association of Realtors,
71% of homebuyers take their search online.
These numbers will only increase with the Internet
reaching more and more households. Nearly 70,000 new
people are getting Internet access every day. Studies
also show that the average homebuyer is also getting
younger, and increasingly grew up with the Internet.
Internet Homebuyers Make Better Clients
According
to a study commissioned by the California Association
of Realtors, Internet homebuyers were reported to
be wealthier and purchasing more expensive homes.
Internet homebuyers bought a median priced home of
$452,000 while traditional buyers purchased a median
priced home of $310,000.
In the same study, homebuyers also reported that the
Internet shortened their home search. The entire home
purchasing process took half as long for homebuyers
who used the Internet as those who did not. More importantly,
Internet buyers spent half as much time with their
real estate agents, visiting only half as many homes
as traditional buyers before making their purchase.
They were able to view listings online and narrow
down their search to the few homes they were strongly
interested in.
Homebuyers using the Internet were also more knowledgeable
about the purchasing process, and expressed greater
satisfaction with their real estate agents.
More expensive purchases, shorter search cycles, and
happy clients who are better informed about the home-buying
process -- could it get any better?
In fact it does! Homebuyers who search the Internet
are actually more likely than traditional buyers to
use a real estate agent to find their home and complete
the purchase. 77% of Internet homebuyers use a real
estate agent, compared to only 70% of those who do
not take advantage of the Internet.
If you're not marketing online, you're losing a goldmine
of prospective clients.
Online Marketing Saves Time and is Cost Effective
In
addition to the huge audience of excellent prospective
clients, the Internet offers both convenience and
cost effectiveness that traditional media cannot.
websites are more engaging and informative than even
the best brochures. Emails make it easier and cheaper
to keep in touch with existing clients. You do not
need to have a four or five-figure marketing budget
to create a professional online presence. |
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Featured
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