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Using Multiple websites for Better Targeting
One option that is often overlooked is to have more than one domain name and website. If you would like to target a large market or area, it may be a good idea to create multiple sites each targeted to a more specific market. This way you can use each website to establish yourself as the expert in each of the smaller communities without sacrificing the larger area.

For more information on the advantages of having multiple websites, please read our articles:
Good Domain Names: Why JohnDoe.com Doesn't Cut It

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Real Estate Marketing Tips
The first step to leveraging the Internet’s potential is to learn more about it. Our real estate marketing tips outline the key concepts you need to understand in order to build a successful online campaign.
Advantages of Online Marketing
Targeting a Niche Market
Why Use a Professional Domain Name
Choosing a Good Domain Name
Shopping for a Real Estate website
Problems with Real Estate websites
Content Your Visitors Want
Converting Leads Into Clients
Using Multiple web sites for better targeting

Search Engine Optimization
Search Engine Basics
Search Engine Optimization
Choosing Effective Keywords
Writing Keyword Optimized Copy
Link Popularity
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Twenty minutes off North Carolina's coastline, where the Cape Fear River empties into the Atlantic Ocean, Bald Head Island welcomes guests arriving by passenger ferry or private yacht. Transportation is by golf cart and there are no high-rises except for "Old Baldy", North Carolina's oldest lighthouse, circa 1817.