Improving website conversion can dramatically increase online sales or lead generation

Does it annoy you to see 99% of your web traffic arrive at your website only to leave without doing anything? Would improving the conversion rate of your web site traffic have a positive impact on your bottom line?

Learn before you spend...

Welcome to the Conversion Chronicles, a website dedicated to helping you to improve website conversion rates throughout the pages of your site through education, articles and resources. By improving internet conversion rates consistently you increase internet sales and improve lead generation which in turn drastically effects your bottom line.

Is Your Web Analytics Strategy Driving Momentum Or Driving You Mad?

I recently had the pleasure of working with Jim Sterne, speaking at the eMetrics summits in London and Munich. In both cities it seems the attendees had the same problems. They know they need web analytics, which is good. And they had the tools, whic.....

Web Navigation Is About Moving Forward

The primary purpose of web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have gone.

Web behaviour is impatient. The eye darts across a page. Decisions of what link to cl.....

Do Your Home Page Tests Flop? We Know Why...

Do Your Home Page Tests Flop? We Know Why...

“I run a lot of home page tests, and they always come back 50-50!”

I heard this question from the audience during a great panel a few weeks back with Timberland, Red Envelope and T.....

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