June 21st, 2006
What is the optimal number of keywords in an AdWords ad campaign? What is the maximum number of keywords you can employ in a campaign. These are oft-asked questions. The answer to these are simply, it depends. In fact, we would rather not answer these specifically because it is not in the number or amount of keywords that the success of your ads would rely on. It’s on the quality and the effectiveness of each set of keywords.
After all, this is contextual advertising. And success would depend on ad relevance, ad value, cost and competition.
However, for better organization we advise that you group your keywords according ideas, and this can be done by dividing campaigns into to different Ad Groups, each of which conveys a single idea that you want to bring forth to your intended audience.
To optimize performance, though, is a different thing altogether. Google generally advises the following figures to ensure your AdWords campaign remains responsive and robust.
- Maximum of 25 ad campaigns
- Maximum of 100 Ad Groups per campaign
- Maximum of 750 key words or phrases per Ad Group
- Maximum of 2,000 key words or phrases per campaign
- Maximum of 500,000 key words or pgrases per AdWords account
Next: Profitable keywords.
Danny Wirken |
Google Adwords |
June 20th, 2006
A review by Danny Wirken
About PayPal
There are various methods by which you can remit payment to online merchants. Some merchants accept payment through money order, others allow you to pay using your credit card. These methods of payment are widely accepted and are considered secure. However, more and more merchants no longer accept payments made through money order or credit cards primarily because there have been instances when money order or check payments are cancelled before these are cleared (and the item has already been shipped out). There have also been instances when complaints are lodged against credit card companies. To avoid these problems, merchants now prefer to be paid through online-payment service companies such as the widely popular Paypal.
Peter Thiel and Max Levchin are credited to have founded PayPal in December 1998. Initially, PayPal was designed to allow users to send money through their personal digital assistant or PDAs. Later on, the service became very popular among the online shoppers and merchants of eBay. The PayPal system lets anyone with email send money to each other. To receive the
money however, a payPal account must be set up, and this is free of charge, and works seamlessly with a checking account or credit card. Read the rest of this entry »
Danny Wirken |
Website review |
June 20th, 2006
A review by Danny Wirken
About Western Union
The use of money grams like Western Union is preferred to sending personal bank checks through mail (which is somewhat safer since no one can just cash these); because the receiver is assured that he will be able to receive something. Money orders are prepaid and cannot bounce. The only reason payment will be withheld is if the sender advices that payment be stopped.
Sending Money Orders is also less costly and less complicated than sending funds through bank to bank transfers. Fees are minimal and the recipient can easily obtain the funds by going to any authorized agent, instead of only being able to withdraw the money through a specific bank.
Despite its obvious benefits, the use of money orders in transmitting funds for personal use or for payment of services is gradually being discontinued. In recent years, increased proliferation of counterfeit money order forms and more incidences of money order scams have been reported to the authorities. Verification processes are now more stringent, with agents asking clients to present more than just the money order form but identification cards, signature specimens, and to some extent, give details of the sender (address, relation to receiver, etc).
Another downside is that some agencies or banks refuse to honour money order forms that have been damaged in the mail. This is especially true of the routing number, which is located at the bottom of the money order form, has been affected and the processing machine is unable to decipher the information. A long and tedious process must then be applied in order for the document to be verified. Read the rest of this entry »
Danny Wirken |
Website review |
