SSL Certificates have become a cornerstone
of e-commerce. Before logging-in, your customers want to know…
…is it safe to buy online?
…am I at risk for identity theft?
…is this company really who I think it is?
…do they take my privacy seriously?
Secure Pages Used by Phishers
Phishers have abused the confidence in SSL
Certificates by posing as legitimate sites using encrypted pages. Certificate
Authorities (CAs) and browser vendors are fighting back with a new High
Assurance SSL standard. To purchase a High Assurance SSL Certificate,
an organization must do more than just verify their domain name. Learn
more about High
Assurance SSL FAQ.
The Green Bar of High Assurance
Microsoft® Internet Explorer 7.0 users will
see the address bar turn green when they visit a Web site secured with
a High Assurance SSL Certificate. A display next to the URL will toggle
between the organization name and the Certificate Authority that issued
the SSL Certificate. The green bar means that a third party has validated
the legitimacy of the business, the business’s right to use the domain
name, and the High Assurance SSL Certificate was legitimately obtained.
Enhance Your Brand, SSL as Competitive Advantage
If your site displays these trust marks and
your competitor’s site does not, you appear to be more trusted and legitimate,
a competitive advantage in the world of e-commerce. For businesses with
a high profile brand, using High Assurance SSL is an effective defense
against phishing scams. When customers see the green bar and other displays
of trust, they can interact with you online, with confidence.
Reduce Abandonment
70% of online shoppers have abandoned an online
purchase because they didn’t get a sense of security when it came time
to provide payment information. And 90% of those shoppers report that
they would have completed the transaction had a recognized trust mark,
such as the VeriSign Secured™ Seal, been present. (TNS Research, April
2005). As high security browsers offer more ways to gain your customers’
trust, you can lower your abandonment rate and increase sales online
with SSL Certificates and the name that users trust worldwide: VeriSign.
