Security isn’t just about technology, it’s
also about brand. Before customers log in or give you their account
information, they want assurance that you can be trusted. Make your
business more competitive and increase profit margins with these five
security tips.
1. Enable encryption on your site with an
SSL Certificate.
If customers log in or make purchases on your
site, you need SSL encryption. Before entering sensitive data, Web site
visitors look for proof of organizational identity and encryption. How
much does your company lose every time a customer who is ready to buy
walks away? Buy
SSL Certificates.
2. Display the VeriSign Secured Seal and keep
customers on the buy path.
Many customers need more than the closed padlock
that appears with every SSL connection. 70% of online shoppers have
abandoned an online purchase because they didn’t get a sense of security
when it came time to provide payment information. 90% of those shoppers
report that they would have completed the transaction had a recognized
trust mark, such as the VeriSign Secured™ Seal, been present. See E-Commerce,
Trust, and SSL.
3. Drive more traffic with a premium brand
SSL Certificate.
High profile incidents of fraud and phishing
have made Internet users very concerned about identity theft. New high-security
browsers provide online identity assurance using the information from
your SSL Certificate, putting the name of the Certificate Authority
(CA) you chose next to yours. To make sure “VeriSign” appears next to
your brand, Buy
SSL Certificates.
4. Don’t wait until your security is breached
to test your network.
The Payment Card Industry (PCI) Data Security
Standard requires merchants to protect their customer’s financial information
or face fines and restrictions. Regular vulnerability scans of external
IP addresses help merchants evaluate risks to Web sites that process
or store credit card account data. No matter how many transactions you
process a year, scanning your network for vulnerabilities is a good
business practice. See
Payment Card Industry Compliance.
5. Be a leader when it comes to security.
If your site displays in browsers with high
assurance and your competitor’s site does not, you appear to be more
trusted and more legitimate. That’s a competitive advantage in the world
of e-commerce. VeriSign is a leading contributor to the CA/Browser Forum
High Assurance standard and our SSL Certificates are at the forefront
of security innovations. See High
Assurance SSL FAQ.
