UNIVERSUM - The Universum Survey: Editions

The Wayback Machine - https://web.archive.org/all/20060703150920/http://www.universumusa.com:80/editions.html

The industry standard for benchmarking talent attraction performance and employer brand image.

Global Fortune 500 companies use independent, nationally syndicated research from Universum Communications to quantify their employer image, evaluate their recruitment strategies and benchmark their talent attraction performance against key competitors.

The three annual American Universum Student Surveys – MBA, Undergraduate and Diversity – track and measure the opinions of specific student groups, including career goals, perceptions of specific companies and expectations of the working world.

New questions for 2006 examine what aspects of employer offers students find the most attractive and further study the specifics of the Ideal Employer image. The Diversity Survey continues to provide trending data on what employers can do to enhance their image among diverse students. The results from the 2006 surveys are scheduled to be released in April/May.

Student rankings of their Ideal Employers and other metrics from the surveys have become the industry standard for benchmarking students' career expectations and employers' employer brand image.

More than 45,000 students in three annual surveys provide critical insight and solid metrics for your team::

The Universum Surveys
are unique. They are:

	Independent Companies do not pay to be included in the surveys. Students take the surveys anonymously.
	Extensive More than 50,000 students in the U.S. and more than 150,000 students globally take the Universum surveys.
	Detailed The data is presented for the population as a whole and in various breakdowns: gender, ethnicity, area of study, industry, age, disability, etc.
	Flexible Custom-made breakdowns are available throughout the year, enabling clients to look at specific student groups at target schools as they launch their recruitment campaigns.

Discover how your company is perceived by top students at the best schools – and why.
Benchmark your employer image against your competitors using 14 key metrics.
Craft all your communication channels from ad campaigns to company brochures, Web sites, and career fairs to better attract the students you desire.
Analyze year over year trends and create ongoing, actionable recruitment and retention strategies.
Challenge or validate your talent attraction methods.
Sharpen your focus on key universities or target groups to improve recruiting effectiveness.
Align compensation and reward systems with changing needs and expectations.
Improve retention by targeting students with the right attributes, expectations and
education to fit your organization's corporate culuture.

Jun	JUL	Aug
	03
2005	2006	2007