ClickTracks helps make sure you're paying for the right clicks
What Keywords Should You Buy? Where Should You Spend Your PPC Dollars?
Pay-per-click advertising, done well, can make a big impact on your bottom line. Done poorly, it can eat up your marketing budget in a matter of moments.
ClickTracks helps you do PPC well. Rather than guessing at the effectiveness or ROI of a specific keyword or campaign, ClickTracks shows you how you're doing by indicating exactly where visitors go, and what they do, once they've arrived at your site. Integrating your spending with your revenue, ClickTracks also calculates conversion rates and ROI instantly.* ClickTracks offers a wide range of tools that allow you to easily and immediately understand how well your PPC campaigns are performing.
Play 60 second 'Revenue Tracking' movie
Which Keywords Drive the Most Conversions?
Chances are, you're managing multiple keywords on multiple pay-per-click campaigns, as well as keeping your site optimized for organic searches. How can you tell where you're getting the most bang for your buck? ClickTracks' Search report shows information about keywords across multiple search engines. You can easily see which keywords are driving the most qualified leads.
What's Your ROI?
Have you ever purchased a keyword phrase, only to find out hundreds of dollars later that it's not the 'right' one? Are your advertising dollars generating the revenue you want? Do you know? ClickTracks makes it easy to determine your ROI.* It integrates with your custom-developed or off-the-shelf shopping cart, instantly showing you:
- The actual amount of each transaction, calculated and traced back to the originating campaign or the search engine keyword
- conversion rate
- cost per visitor
- revenue per visitor
- revenue per purchasing visitor
Which Delivers More Qualified Leads: PPC Campaigns or Free Searches?
ClickTracks allows you to easily label groups of visitors who share a common criteria, then see what they do through a process called visitor labeling. By labeling PPC visitors and comparing them with labeled free search visitors, you can judge the effectiveness of both efforts…side-by-side. Do PPC and free search visitors spend a similar amount of time on your site? Do PPC visitors purchase more and more often than free search visitors? Compare and contrast the behaviors of different visitor groups without having to switch screens.
*ROI functionality not available in ClickTracks Analyzer or ClickTracks Optimizer
