Make more informed e-commerce decisions
Designed to work with your shopping cart
Whether your web site uses Yahoo Stores shopping cart functionality, or your shopping cart software is enabled by Miva Merchant, ClickTracks works. Calculating ROI, tracking sales and giving insight into visitor behavior, ClickTracks easily integrates with both Yahoo Stores and Miva Merchant„ and the Pro version lets you track ROI and sales for your custom shopping cart, as well.
Play 60 second'Navigation Report' movie
Visitor Behavior Beyond the Numbers
ClickTracks' visual interface lets you follow visitors through your site, from one page to the next, seeing what paths they take, what actions they perform and where they exit--in a way that traditional web stats just can't match. Labeling visitors who meet your criteria (like visitors who made a purchase) lets you easily discern where they go and what they do while on your web site.
Play 60 second'Visitor Labeling' movie
Understand Why they Buy (and Why they Don't)
Visitor labeling lets you select your checkout page as your 'goal' page. Then, ClickTracks tracks back through your web site and your data, showing the different paths visitors took to get to the checkout page. You'll be able to immediately identify web site dead ends, thoroughfares and express checkout lanes.
Connect the Dots Between Campaign and Checkout
Any web metrics reporting system can quantify visitors from a campaign and measure conversion. Only ClickTracks easily maps what happens in between„how the visitor gets from the landing page to the checkout page. ClickTracks shows you the paths visitors take, highlighting both their action and their inaction.
Play 30 second'Exporting Reports' movie
Insightful, Easy-to-Understand Reports
Share the love. ClickTracks makes it easy to generate reports that you, the rest of the marketing team, clients and bosses understand. Print them out in glorious color, or create a quick-loading PDF to e-mail, or push the raw numbers into Excel - the choice is up to you!
