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Flash Tutorials:

Learn a Feature

Getting Started with
ClickTracks

Learn about the basic features of ClickTracks. The tutorial covers each of the three main ClickTracks reports: the Navigation Report, the Search Report and the Site Overview, as well as providing an introduction to one of ClickTracks' most powerful features, visitor labeling.

ClickTracks Analyzer:
Log File Import

Learn how to import log files from your server into ClickTracks Analyzer.

The ClickTracks Way

Understanding web user behavior is vital to online businesses. ClickTracks shows how visitors navigate through your website, where they spend time, money and what they do.

Exporting Multiple Pages/Reports

In many instances it's useful to export the reports from ClickTracks to a form that can be viewed independently of the application. ClickTracks Professional adds the ability to export several pages and reports to both PDF and Excel.

Campaign Tracking

Find out how to set up your Google and Overture campaigns for proper tracking, and how to import your campaign data into ClickTracks.

Search Engine Tutorial

Find out how to get the most out of the ClickTracks Search Report and keyword analysis capabilities.

See a Feature

Visitor Labeling

By labeling groups of visitors who share a common criteria, ClickTracks is able to show you the behaviors of one group of visitors compared to the behavior of another group of visitors, and compared to the behavior of visitors as a whole.

Analyzing Campaign Data Analyze and compare data from PPC or other campaigns on one screen . Directly import Google or Overture campaign data, or set up custom data from e-mail marketing, search engine, affiliate, partnership and other PPC or lead-generating campaigns.

Robot Report

When is the last time the Googlebot paid your site a visit? How many times did a particular bot crawl your site within a specific time period? Gain insights into Robot and Spider behavior with ClickTracks Robot Report.

Revenue Tracking
Setting up and working with campaigns is easy. From importing your PPC campaign info to setting up your shopping cart parameters, ClickTracks' wizard-driven interface means you can spend more time figuring out why visitors behave in a particular way, and less time fiddling with the software.

What's Changed Report

Whether you've last looked at your data five days or five months ago, ClickTracks will alert you to significant changes you need to be aware of. Far beyond simple ‘trends', let ClickTracks mine your data for the statistically important information, skipping the background noise. See rising and falling keywords, referrers, entry pages and campaign info - at a glance.

Integrated E-Mail Tracking If you use SubscriberMail, IntelliContact, or other ESPs, you can use ClickTracks Optimizer to track e-mail campaigns from the clickthrough to the checkout. You can also generate and export targeted mailing lists based on your label criteria, then import them into your e-mail marketing system.