Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period.
At
Last - You Can Get High Quality Full-Color
Printing That Gets Noticed... Drives Prospects
Wild... And Makes You Look Like A Million
Bucks!
...
Even If You're On A Shoestring Budget.
Now
Is The Time To Make Your Business
Stand Out From The Crowd!
The most important part of 'ANY' marketing
effort, is finding a way to make sure your
business stands out from the competition,
and from all the other noise and clutter
that your prospects and clients get bombarded
with on a regular basis.
Think about it. People are bombarded with
so many different advertising messages every
day - from television, radio, newspapers,
magazines, billboards... and these days
- even email has gotten totally out of control.
You know, the problem isn't that we get
so many messages everyday - it's the fact
that we get so many BAD... LITERALLY AWFUL
messages each and every day... from TV and
radio commercials to lame generic letters
from the newest Chamber of Commerce member.
Most of it is crap... YES, I said it, CRAP!
Why
waste the time, money and
effort of everyone involved?
Think about this a moment... When was the
last time you got a letter from a new business
in town, or someone at a business function
handed you a brochure and business card...
one they were so darn proud of because they
saved a buck or two by printing it themselves?
Did it EXCITE YOU...? Did it TURN YOU ON...?
Did it make you step back and say...WOW?
How about one of those business cards or
postcards printed on cheap paper that someone
picked up at the local office supply place...
you know the one's - they're flimsy, they
have these little fine jagged edges...yeah,
you know the ones I'm talking about.
So, let me ask you, when was the last time
someone handed you one of those, and you
thought to yourself... "Now, this is
one classy organization. I want to do business
with these guys... I'm sure they produce
the highest quality products or services."
Were you totally impressed
with the quality or professional appearance
they were portraying? Not likely.
Work
Smart
Target Your Audience
Direct Marketing is POWERFUL! It puts the
controls to TARGET people who are MOST LIKELY
to purchase your products and services into
your hands.
How many times have you wasted BIG BUCKS
on advertisements? Sure, you remember all
those times you shelled out the major bucks
- or at least it was major bucks for you
- then you sat around waiting for the big
bang... for the phone to ring off the hook...
for the money to start flowing in - and
nothing much happened. It was all a big
pipe-dream... the ad executive sucked you
in and sold you the Moon.
Let me tell you, first and foremost, most
marketing efforts fail because they target
the wrong audience...with the wrong message...at
the wrong time. It's really that simple.
Think about it, when's the best time for
a pizza place or an area restaurant to leave
a door hanger on your front-door... Monday
morning before you head off to work, or
Friday afternoon before you get home from
work? Friday of course, you and your spouse
are coming home from a long work week -
neither of you feel like cooking. What do
you do? Yep, you order out.
When's the best time to send postcards
or put out door hangers in an area neighborhood
about your lawn care service...in the dead
of winter or in the spring? In the Spring,
of course. And, the list goes on and on.
Listen, you can have the best pitch in
the world... but if it's the wrong message
at the wrong time to the wrong audience,
your marketing dollars have been wasted.
You want to get to the source... you want
to market directly to the people who need
your products and can make the decision
with high-quality, full-color, and high-impact
direct marketing pieces that gives your
company a BANG!
Leave
A First Impression That
Spells Out Q-U-A-L-I-T-Y!
You've heard it before, you only get one
chance to make a great impression. So, go
ahead... impress your prospects and clients
with the professional LOOK and FEEL you
deserve.
Have you ever felt the frustration of being
"outdone" by a competitor- a competitor
with an inferior product or service? I'm
talking about when you KNOW your products
and services can outperform theirs... even
on a bad day. But... they get the business.
Let me tell you a little story about a
commercial excavation company, and how they
DOMINATE the market in our area.
Excavation - we're talking about Caterpillar
tractors, backhoes, dump trucks, moving
DIRT around and stuff like that - OK? I
mean, it's not rocket science, its grown
men and women, playing in the DIRT.
I recently looked in the local Yellow Pages,
and there are no less than 198 contractors
listed under 'Excavation Contractors', Yet...
there's 'one' company in our area that gets
the lions-share of the work from most of
the major developers.
How do I know? First of all, I see their
beautifully clean red trucks with white
logo and print all over the place, and secondly,
I asked! I called up some friends of mine
in the commercial contracting business and
asked them this, "Putting price aside,
why does XYZ Excavating get the majority
of the commercial excavation work around
here?"
Their answer... "Hey, these guys are
a class act, and they are a marketing machine
- from their full-color brochures, business
cards, and newsletter, to their impeccably
clean pickup trucks." Then they went
on to say that they now use XYZ Excavating
regardless of price, because they know them
and trust them.
Now, that's POWERFUL.
So, what are you doing to STAND OUT FROM
THE CROWD?
High quality marketing material can set
your business apart from your competition,
place you a cut above the rest... and that,
my friend, is the springboard for generating
a real, reliable, and substantial income.
Put
Money In Your Pocket
With Door Hangers, Postcards, and Brochures
Do you produce marketing materials that
your prospects and clients just can't resist
taking a peek at? Do your marketing pieces
grab attention and have the ring of $ChaChing?
Look, people are curious by nature... go
ahead and admit it, you are too. When you
come home and find a door hanger swinging
in the breeze at your front door, you do
exactly what the rest of us do... you pick
it up and read it. It's just what we do.
It's an uncontrollable urge, and even better
is the fact that you probably lay it on
the table or counter where you'll pick it
up and read it again... that's double the
exposure.
Well-designed postcards, brochures, business
cards and door hangers pique the curiosity
of our prospects. But, really creative and
dynamic postcards, brochures, business cards
and door hangers not only pique the curiosity
of our prospects, but they have shelf life...that
means they hang around longer.
Here's another quick story.
We have a client that we produced a high-impact
full-color postcard for a couple of years
ago. They ordered 10,000 6.25 x 11 postcards.
The card was beautiful! If I remember correctly,
it had a really cool fluorescent colored
frog, perched on something... I mean, the
frog looked real. You would swear it was
going to jump off the postcard.
The only text on the front of the postcards
was 'JUMP', and then below that, 'on this
opportunity." Then on the back of the
card they went in to their sales pitch and
all that stuff.
Anyway, this particular client mailed the
first 5000 pieces over a course of about
a month, and then he called and asked me
to hold the other 5000 until they got through
all the leads he generated from the first
5000 postcards.
Well, time went by and we were cleaning
out our warehouse one week, and we came
across these remaining 5000 postcards. These
postcards were well over 8-months old, and
we still had not mailed them.
I called the client to see what was wrong.
I thought maybe the postcards had flopped
and he did not want to waste the postage
mailing the remaining 5000, but to my surprise...
He said, "Allyn, we are still getting
calls from the first 5000 we mailed. It's
unbelievable, we're asking people how they
found out about us, and they're saying we
sent them a postcard... we have not mailed
a postcard in at least 8-months."
He went on to tell me that people had put
the postcard up on their cubicles, tacked
it to corkboards at their desk, and one
CEO had taped it to the door of the conference
room.
Now, that's SHELF LIFE!
Impress
Your Potential Customers
Look Better Than A Fortune 500 Company
Your marketing materials tell the potential
clients A LOT more about your company than
you may realize. Maybe you do have the best
products and services in your area, but
if your marketing materials do not look
professional, people will not take your
business seriously.
How about it... when someone approaches
you with highly professional materials,
don't you tend to TRUST them? They may be
the newest business on the block, but you
get the feeling that they know what they're
doing. Something in the back of your mind
says this guy's a class act, and he values
his business.
Yeah, the quality of your marketing materials
speaks volumes about the care and effort
you invest in your products and services.
Motivate People
And Take Action Today!
It's been said that 'knowledge is power'
- well, that's not necessarily true. Sure,
the lack of knowledge is a death sentence
in the business world, but knowledge alone
is nothing more than a slower death sentence.
Don't get me wrong, you need specialized
knowledge in your industry, but in order
really build your business you need to take
ACTION. You need to be taking action steps
everyday that will drive a flood of clients
to your door.
Smart entrepreneurs know they need to work
on the marketing side of their business
everyday. They understand that without a
dynamite marketing plan, all that specialize
knowledge, and all those great products
and service will just go to waste. Their
business will die on the vine.
Smart entrepreneurs also know that using
dynamic and creatively designed postcards,
brochures, business cards, door hangers
and other media is the way to GET RESULTS!
How about you...
Why
Waste Time
When You Can Take Action Today?
POWERFUL and LOW COST, high quality marketing
material is one of the most effective tools
for boosting PROFITS.
Are you tired of losing potential customers
to competition?
Take the first step to TURBO CHARGE your
business TODAY.
Make your business stand out from
the crowd
Create An Image That Even A Fortune
500 Would Envy
Get Your Message In Front of the
RIGHT People
Put More Money in Your Pocket
Pick up the telephone and call us today
at, , or stop by our website
at http://printwisesolutions.com.
We can and will help you grow your business.
We are not just another full-color printer...
we are a well-oiled marketing machine, that
knows how to use our specialized printing
knowledge.