Ecommerce
Internet Marketing
Why Do Trade Shows?
Exhibiting
at a trade show offers you one of the best ways to get in front of a lot of customers
and prospects in a relatively short amount of time. Trade shows give you the opportunity
to not only show your product or describe your service, but also create that all
important first impression. According to a Simmons Market Research Bureau study,
91% of respondents ranked trade shows as "extremely useful" as a source
for product purchasing information. This was higher than any other source, including
on-site visits from reps. Also, nearly half of the respondents had purchased products
or services at the trade show.
At a typical national trade show, with 10,000 attendees and 1,000 exhibitors,
you can realistically have 200 visitors per day. If you were making sales calls,
you could not even approach that number. Granted, you don't always have the opportunity
to go into as much detail in your presentation as you would like, but it opens
the door for future communications -- a door that sometimes is very difficult
to get your foot into.
Want to read more articles about ecommerce, please visit
How Stuff Works
Internet Marketing Dictionary
advertising metrics
click-through, click-through rate (CTR), conversion rate, cost-per-click (CPC),
cost-per-action (CPA), CPM, customer acquisition costs, hit, hybrid model, impressions,
page view, pay per click (PPC), pay per lead (PPL), pay per sale (PPS), site stickiness,
surround session, unique visitors, Web site traffic
email marketing
email, email marketing, ezine, ezine directory, HTML email, opt-in email, pass-along
rate, permission marketing, sig file, viral marketing
Continue to learn more about ecommerce, please visit
Marketing Terms
Rating Services for Website
From a marketing manager's point of view, the rating services are helpful.
You may want to add suitable for children labels to your sites not just if your
market is children, but also if you're trying to reach teachers who may be using
school systems to reach the Web, or parents who don't want to bother setting their
system separately for the adults and the children in the family. If your site
is G-rated, it won't hurt you to add rating service labels--and if your site contains
material not suitable for children, you should definitely add them.This type of
self-policing is one of the things that makes the Internet suitable for classroom
use, and is a courtesy to parents as well.
Credit Card Merchant Accounts
First
Data Merchant Services Corp.
Pricing, Service, Support. We go even further.
EMPS brings BuyerZone merchants exceptional rates and unmatched services for credit
card processing. EMPS is powered by First Data Corp. (NYSE: FDC), the world's
largest merchant processor, managing over 6 billion transactions annually for
2 million merchant locations. We support all your business needs, including retail,
restaurant, hotel, service delivery, wireless, mail/telephone order and Internet.
Inquire now, and we'll make every effort match or beat your current discount rate
... guaranteed! Apply before April 30th, and EMPS will even throw in FREE online
statements!
Network
1 Financial
McLean, Virginia
Network 1 Financial (NET1) is one of the fastest growing payment processors (currently
the 25th largest) in the country. Accept credit cards, electronic checks and recurring
payments with our secure (AVS, CVV2 & Equifax) all-in-one Internet Payment
system. Get our easy to integrate, customizable shopping cart for FREE!
E Commerce Solutions from ishop Ltd
"The
Complete One Stop E-commerce Solution"
In March 1997 ishop Ltd believed that everyone should be able to trade online,
that is why ishop was created. Ishop-solutions cater for both small businesses
and large corporations, and, since its creation have helped many businesses within
these fields.
Experience is not a requirement, the easy to use WYSIWYG build tools allow
people of all levels of experience to build fully e-commerce enabled and search
engine friendly sites.
The ishop-solutions package allows all sizes of business to trade online without
having to seek alternative sources. Some e-commerce packages may allow you to
build a site, but what about the shopping basket, the payment solution, and who
is going to host the domain? We do it all. There is no software to download and
we will even provide a free days training to help you use the system.
Want to read more articles about ecommerce, please visit
Ishop Solutions
Marketing Glossary
Media Kit
An information resource used by publishers to guide prospective advertising
buyers in evaluating prospective advertising opportunities. Media kits are typically
paper folders containing a set of advertising rate cards, advertising options,
promotions, etc. Many publishers now have digital media kits they provide to clients
over the Internet.
Permission Marketing
A new age marketing strategy predicated on securing a prospective customer's
consent to receive marketing information or solicitations. Internet marketing
pioneer Seth Godin is considered the foremost expert on permission marketing.
Many Internet marketers have adopted these concepts and have since experienced
tremendous growth in their businesses. An example of permission marketing on a
grand scale is the opt-in e-mail movement.
Want to read more articles about ecommerce, please visit
Marketing Register
Business Strategy
I-mode has been phenomenally successful in Japan because it is remarkably convenient
for users, employs powerful new technology, and relies on NTT DoCoMo's unique
i-mode business model. Underlying this business model is an entirely new approach
to the mobile service value chain and to the relationship between wireless service
and the Internet.
NTT DoCoMo synchronizes the entire i-mode value chain, in order to develop ever-better
mobile service for subscribers.
Our close collaboration with equipment manufacturers, content providers, and other
platforms ensures that wireless technology, content quality, and the user experience
evolve at the same optimal pace. Ultimately, this synchronization guarantees that
our customers, partners and shareholders have their interests aligned with the
end-user's, enabling all parties involved in the value chain to maximize value
and continually improve the quality of all products and services connected with
i-mode.
Web Marketing Overview
Web-based technologies can enhance and expand your marketing department by
giving you the tools to increase your customer base, reduce customer service costs,
and build a personal communication line to your customers.
Web marketing solutions deliver a wide range of benefits:
- Expanding Your Market — Creating a Web site or Web marketing campaign
can expand your brand identity and geographic sales coverage and open new markets
that may otherwise be impossible to reach.
- Reducing Customer Service Costs — Enabling customers to retrieve product
information and pricing via your Web site will both streamline customer service
costs and enable your customers to communicate online to your customer service
representatives
If you want to know more info about ecommerce, please visit
Cisco.com
Internet Marketing Services & Search Engine Optimization
PrairieWeb provides Internet marketing & search engine optimization solutions
that increase qualified traffic to your Web site at the best possible cost. You
maximize your ROI quickly and effectively.
Proven Internet Marketing Campaigns
- Perform a detailed traffic analysis report of your online goals.
- Identify Internet marketing campaigns specific to your Web site and target
market.
Implementation
- Improve your web site and Internet marketing campaigns
- Marketing-savvy developers incorporate marketing recommendations and best
practices to increase your ROI.
- Utilize search-engine-friendly, database-driven and eCommerce Web sites to
keep all products & services searchable.
- Pay Per Click accounts are adjusted multiple times a day to increase your
ROI.
- Fine tune your Web site for improved placement on top search engines, (non
Pay-Per-Click) best long term goal. Sometimes called search engine optimization
or SEO.
Want to read more articles about ecommerce, please visit
Pwim.com
Fashion Website Marketing
The
Internet is the perfect medium to promote new fashion products and designs. Because
it is one of the most competitive industry markets on the web, serious consideration
needs to be done before and during the design process.
To properly support your technology marketing initiatives, a website should:
- be easy to navigate and use
- be similar to online branding
- easy to find on keyword searches
- include screen-shots of product
- include high-quality images
- include shopping cart / order transaction processing
- include links to other company websites
- include information on store
If you want to know more info about ecommerce, please visit
Marketingology.com
Digital Marketing
The digital revolution has shaken marketing to its core...It is obvious that
such changes are creating opportunities for micromarketing, new marketing metrics,
mass customization and virtual organizations – all of which will fundamentally
change the practice of marketing. As Mohanbir Sawhney pointed out at a conference
to kick off the Digital Marketing volume, even our metaphors for marketing may
need to shift. We talk now about marketing as if it were a hunt -- "targeting
customers". We may need to shift to more of a gardening metaphor –
"nurturing ecosystems".
Managers following the old rules of marketing need to rethink their strategies
as radical new e-commerce competitors turn their business models upside down.
Academic researchers also need to rethink the basic concepts and methods of their
discipline. In the vacuum of knowledge about how to market in this new digital
world have flowed a wide range of initiatives and concepts, most of them untested.
The purpose of this paper is to provide an overview of some of the emerging new
realties and resulting new rules of marketing in a digital world. These realities
and "rules" begin to outline what the new discipline of marketing may
look like in the early part of the new century.
Continue to learn more about ecommerce, please visit
Mccombs.utexas.edu
The work for marketing manager
Marketing
managers launch products, develop and maintain a brand''s image and formulate
marketing and communication plans to generate, maintain and increase existing
business. They may have to deal with many different projects at the same time.
To help identify and forecast customer demands, managers are responsible for
planning and co-ordinating each stage of a marketing plan. The work involves market
research, product development, industry tracking, pricing, sales and distribution,
and promotion of the product.
All marketing managers spend time writing marketing and promotional briefs,
giving presentations, briefing agencies and other departments, monitoring a campaign
of progress and writing marketing strategies.
Want to read more articles about ecommerce, please visit
Learndirect Advice
Email Marketing How-To
Of
all the ways to get website traffic and make money online, nothing tops email
marketing. Of course, email marketing in itself means many things to many marketers.
After all, it can take on quite a wide variety of formats.
Today I'll cover the various forms of email marketing available to online businesses
and reveal what works and what doesn't. Here's what we'll discuss...
- Unsolicited bulk email marketing
- Opt-in email list rental
- Email newsletter classified and sponsorship advertising
- Email newsletter solo mailings (text and html)
- Email newsletter network advertising
- Opt-in email marketing
Continue to learn more about ecommerce, please visit
Web Marketingezine
Link Exchange
There are two main benefits to link exchanging and building reciprocal links
and link popularity. The first is you can get you tons of free traffic from your
partners! In fact your website may receive more traffic from your partners then
the rest of your internet marketing campaign combined. Even one quality link can
bring many unique visitors on a daily basis. The second is many of the search
engines believe that pages with many incoming links are important and give them
a higher score. Sometimes a page will show up high in the search engine rankings
for a keyword that isn't even on the page! This is because many sites link to
that page with the keyword in the anchor text (visible text in a link). In fact
link exchange and building link popularity may be the easiest way to website promotion.
Want to read more articles about ecommerce, please visit
Linkateer.com
What is Affiliate Marketing
"Affiliate marketing is internet marketing that allows websites to share
traffic and revenue using banner and text advertisements. Merchants who sell goods
and services online pay commissions to website owners (Affiliates) for sending
traffic to their site. Merchants may pay by the sale, the lead, the click or by
impressions. See the terms described in more detail below."
Continue to learn more about ecommerce, please visit
Bbl Media
^ TOP
Advertising
Solutions for Interactive Advertisers
Are you trouble in advertising? Let Advertising.com help you, they provide
advertising service, may be it is needness for you, the below info is about Advertising.com
Introduction.
Whether your goal is brand awareness, lead generation or direct sales, Advertising.com
has the tools you need to ensure measurable return on your interactive marketing
investment.
- Reach virtually anyone
Our extensive website and email networks reach more unique visitors monthly than
any other interactive advertising network. That's exposure you simply can't get
elsewhere.
- Leverage exclusive technology
Our automated optimization technology uses anonymous behavioral data, website
performance data and more to ensure each ad reaches its most responsive audience.
Our technology is so effective, we can charge our customers only for results.
- Trust the industry leader
Our experience and resources are unmatched in the industry. That's one reason
why 16 of the top 20 U.S. advertisers have entrusted us with their brands.
Want to read more articles about ecommerce, please visit
Advertising.com
Newsletter
Examples
Exceptionally nice use of two colors (black and blue) and black-and-white photography.
This newsletter looks very up-to-date and authoritative. Eventhough it would be
relatively inexpensive to publish on paper, it still looks very upscale. Note
how the graphic designer used color as a highlight on label heads such as "part
one" and on bars and boxes, while keeping color out of the type for the most
part. (The exception is the headline on page 3.) The designer has combined serif
and sanserif type quite effectively in the headlines. It is possible that this
company prints this newsletter on paper and mails it. However, if it is only produced
as a pdf for download online, note how the designer does not throw in gobs of
color, eventhough color in a pdf (unlike on paper) is free. Sometimes less is
more and this publication is certainly an example of that.
Continue to learn more about ecommerce, please visit
Pages Mag
Handicrafts, painting, creative design
From hype to hype
Creative
design is a fundamental part of life. Man endeavours to reflect and decorate his
environment and create his own works. If the result of this creation is expensive,
it is usually called art. If the work serves more as a souvenir or decoration
for the living room window, it is a handicraft creation.
Women still constitute by far the majority of those interested in handicrafts
as a hobby. The manufacturers and trade serving this target group are under tremendous
pressure to produce innovations.
The customer expects a constant stream of new techniques, to which he intensively
devotes less and less time, in order to then turn to the next technique announced.
This is currently scoubidou, in which plastic bands are “woven”
to make decorative hoops and lucky charms. The legendary hype for window colours
and related products lasted three to four years.
No other handicraft theme manages to stick in the minds of today’s consumers.
Constantly setting new trends is the great challenge for this branch of the industry.
If you want to know more info about ecommerce, please visit
Spiel Waren Messe
Newsletter
Design
Client Needs:
Design and produce an e-newsletter which was acutely aligned with the corporate
branding already in place. Color, fonts and "look & feel" must translate
effectively.
Solution:
JeanAlan Design created a clean header using a sans serif typeface. The total
layout used muted variations on the one central corporate color. Article headings
and navigational elements remained consistent throughout the entire newsletter.
Building a Web Presence
Most business people recognize the need for a web presence in the modern market.
And just as they wouldn't try to build their own shop, they employ professionals
to put their website together. Specialist programmers and designers will put the
website together for you. Copywriters are available to write text for your site,
geared to your market and the peculiarities of the web.
All of these business to customer and business to business transactions mean that
online ecommerce solutions are essential. You may need to be able to inventory
a virtual warehouse. You'll need software to enable customers to buy from your
site, and pay for what they've chosen securely, including shipping charges. This
'ecart' software is the core of any online store.
All businesses, no matter what it is they sell, from corsetry to tarot readings
to heavy earth-moving machinery, need the same basic services on their site. Customers
need to be able to browse a "catalogue", and pay for what they've bought
over a secure server. If your business deals with physical stock, then you need
to know what you have and what you don't.
There are still some businesses which just can't be carried out virtually,
but for the majority, it's definitely time to be exploring building a web presence
into your way of doing business.
advertising network
Advertising networks provide a way for media buyers to coordinate ad campaigns
across dozens, hundreds, or even thousands of sites in an efficient manner. The
campaigns often involve running ads over a category (run-of-category) or an entire
network (run-of-network). Site-specific buys are not a major emphasis when dealing
with advertising networks. In fact, site-specific buys are not even available
at some networks, so as not to conflict with in-house sales reps.
Ad networks vary in size and focus. Large ad networks may require premium brands
and millions of impressions per month. Small ad networks may accept unbranded
sites with thousands of impressions per month.
One of the key issues for publishers is exclusive vs. non-exclusive representation.
Exclusive representation generally brings a higher percentage of revenue sharing,
but sometimes results in a smaller percentage of ad inventory being sold. In non-exclusive
arrangements, publishers may use secondary advertising options to fill the space
left unsold by the primary ad network.
Want to read more articles about ecommerce, please visit
Marketing Terms
New strategies in online advertising
Even before the dot-com implosion left online publishers desperate for ad dollars,
online advertising was becoming a difficult sell. The early promise of the medium
seemed to wither on the vine as click-through rates plummeted to a dismal average
of between 0.3 percent and 0.5 percent. Now, with the recent economic downturn
stretching ad budgets thin, online ad space has become a buyer's market, and many
publishers find themselves having to accept unfavorable cost-per-action (CPA)
deals, as opposed to the more traditional cost-per-thousand-impressions (CPM)
arrangements, in order to survive.
In response to that pressure, the ad industry began trotting out figures showing
that Internet advertising works as well--and in much the same way--as advertisements
in traditional media such as print, radio, and television. New studies suggest
that online ads not only promote direct response (namely, click-throughs) but
also brand awareness. A report commissioned by the Interactive Advertising Bureau
(IAB), for example, showed that consumers' immediate brand recognition was increased
by exposure to banner ads by a factor of 2 to 7 percent. A Morgan Stanley report
released in February put the figures even higher. DoubleClick and MSN released
studies with similar results.
Want to read more articles about ecommerce, please visit
Techup Date
Newsletter Advertising
Compass
Web Site Design investigates and recommends participation in appropriate newsletter
advertising spaces that have a large distribution to your target audience. The
advantage of these programs over mass e-mails is that recipients have asked to
receive the newsletters and are interested in the product or service. The newsletters
Compass Web Site Design selects to advertise in have a large subscription base
with your target audience and allow your web site and product/service to get exposure
quickly with a relatively low investment.
Electronic newsletters are a powerful tool in web site promotion. Newsletters
keep you in to uch with your customers and let them know of updates, specials,
and other information related to your product or service. They can also work as
a viral marketing machine as customers forward a web site link and information
about products and companies around the Internet.
Click through rates for e-mail newsletters are 2.5% according to Forrester
Research. – CNET; much higher than banner ads click through rates of .36%.
Depending upon your industry, a regularly scheduled, informative newsletter can
create as much traffic to a web site as high search engine rankings.
Furthermore, since newsletters are personally requested by the client, they
build a sense of community and brand loyalty, something that can be very difficult
to create on the Internet. This loyalty results in retained clients that spend
more.
Want to read more articles about ecommerce, please visit
Compass Technologies
^ TOP
Previous Page | Next Page |

Newsletter Advertising
An effective newsletter should have the following components:
- Fresh and relevant content
- A regular distribution schedule
- To ensure all users can read the newsletter, send it in ASCII text format
- Easy newsletter sign-up tools on your web site
- Quick confirmation response (maybe a previous newsletter) for new subscribers
- Easy method for users to unsubscribe to the newsletter
- Newsletter subscriber management database to ensure quick and easy newsletter
subscriber list updates and newsletter editing
Mirage Advertising
Media services Mirage Advertising provide:
- Annually or quarterly negotiated rates
- Audience profiles on local, regional and/or national levels
- Complete promotional concepting & planning
- Comprehensive print planning & buying on all levels
- Customer habits/trends local, regional and national levels
- Demographic selection & research capabilities
- Electronic spot verification
- Informational audience surveys, questionnaires & focus groups
- Market analysis
- Media planning/analysis & research
- Sales-driven direct mail marketing programs
- Value-added merchandising planning & programs
- Vendor co-op programs, premiums & proposals
the best banner advertisement networks
Banner advertising payout rates have definitely decreased over the last couple
of years, but there is some good news for web masters looking for a flexible and
reliable way of selling banner ad space. If you're more interested in implementing
pop up/under ads as a means of generating income, learn more in our pop up and
pop under revenue guide.
Teaming up the best banner advertising network rather than intensive marketing
to individual clients can save a lot of time and provide you with a steady income.
The size of that cash flow is a numbers game - the more relevant ads you display,
the more you will probably make. The networks provide the clients and the ads,
you simply implement some code in your banner space and the ad will appear. In
your association with these companies, you will be known as an "affiliate"
or "publisher".
We decided to research the best banner advertising network for publishers/affiliates
who have a site of our size. We tried many different networks, but only one stood
out - more on that later. Many promised a great deal, but returned nothing. Some
networks allowed very unethical advertisers to peddle their wares. On investigating
a number of networks, we also discovered a few of them did not pay in accordance
with their terms and conditions - worse still, some did not pay at all.
Want to read more articles about ecommerce, please visit
Taming The Beast
The value of advertising tracking
The promise of media advertising is great. It's an opportunity for a brand
to tell its story directly to the ultimate consumer. It's an opportunity to build
awareness and project a powerful brand image. It's an opportunity to create and
build brand equity. It's an opportunity to bypass the trade, an opportunity to
circumvent competitors. In actual practice, however, the promise of media advertising
is seldom realized. In fact, the opposite is true. Media advertising is probably
the most inefficient, least productive expenditure in the typical company's marketing
budget. Why is media advertising potential not realized?
Advertising Tracking. Once commercials go "on air," the only way
to know "for sure" if the advertising is working is tracking research.
It's the ultimate "acid test" of advertising effectiveness. The term
"tracking research," as used here, refers to telephone interviews among
a representative sample of target-audience consumers. These interviews can be
continuous (i.e., a certain number of interviews are conducted every day or every
week throughout the year) or pulsed (i.e., the interviewing is conducted in "waves,"
at discrete points in time, say every three months or every six months).
Want to read more articles about ecommerce, please visit
Find Articles
Brand New Branding
My boss confesses to having bought three sock puppets from Pets.com. He ordered
one for each of his two young daughters and has the third tucked away in his attic—in
its original box—waiting to be listed on eBay when the market for sock puppets
spikes. That's all he ever bought from Pets.com—one reason, perhaps, why
the company is no longer in business. Pets.com spent untold millions on advertising
to make the sock puppet, and by extension, the company itself, a well-known brand.
The puppet appeared on Good Morning America and was interviewed by People. Yet
fame wasn't enough to ensure fortune.
Pets.com's demise raises the question: Does branding still matter? And if it
does, how has the Web changed branding—and what do companies need to do
to adapt to that change? Darwin asked four marketing gurus to share their opinions
on the topic. And you're invited to continue the debate online below.
Want to read more articles about ecommerce, please visit
Darwin Mag
Print Production
For many designers and desktop publishers, sending a job to the printer is
a mysterious (and expensive) process of trial and error. Guesswork doesn't cut
it.
To manage a print job effectively, you must understand how printers work, how
to communicate with them, and how to identify the best solution for your budget.
Tired of learning the hard way? In this 6-lesson course, you can learn the
technical fundamentals of producing professional-looking print publications. Through
detailed lessons and hands-on exercises, you'll learn what you need to know at
every step of the process, from choosing file formats and fonts, to specifying
or separating colors, to managing the different phases of final print production.
If you want to know more info about ecommerce, please visit
Sessions.edu
^ TOP
|
 |
|