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Ecommerce

Internet Marketing

Why Do Trade Shows?

trade showsExhibiting at a trade show offers you one of the best ways to get in front of a lot of customers and prospects in a relatively short amount of time. Trade shows give you the opportunity to not only show your product or describe your service, but also create that all important first impression. According to a Simmons Market Research Bureau study, 91% of respondents ranked trade shows as "extremely useful" as a source for product purchasing information. This was higher than any other source, including on-site visits from reps. Also, nearly half of the respondents had purchased products or services at the trade show.

At a typical national trade show, with 10,000 attendees and 1,000 exhibitors, you can realistically have 200 visitors per day. If you were making sales calls, you could not even approach that number. Granted, you don't always have the opportunity to go into as much detail in your presentation as you would like, but it opens the door for future communications -- a door that sometimes is very difficult to get your foot into.

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Internet Marketing Dictionary

advertising metrics
click-through, click-through rate (CTR), conversion rate, cost-per-click (CPC), cost-per-action (CPA), CPM, customer acquisition costs, hit, hybrid model, impressions, page view, pay per click (PPC), pay per lead (PPL), pay per sale (PPS), site stickiness, surround session, unique visitors, Web site traffic

email marketing
email, email marketing, ezine, ezine directory, HTML email, opt-in email, pass-along rate, permission marketing, sig file, viral marketing

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Rating Services for Website

From a marketing manager's point of view, the rating services are helpful. You may want to add suitable for children labels to your sites not just if your market is children, but also if you're trying to reach teachers who may be using school systems to reach the Web, or parents who don't want to bother setting their system separately for the adults and the children in the family. If your site is G-rated, it won't hurt you to add rating service labels--and if your site contains material not suitable for children, you should definitely add them.This type of self-policing is one of the things that makes the Internet suitable for classroom use, and is a courtesy to parents as well.

Credit Card Merchant Accounts

first data merchant services corp.First Data Merchant Services Corp.
Pricing, Service, Support. We go even further.
EMPS brings BuyerZone merchants exceptional rates and unmatched services for credit card processing. EMPS is powered by First Data Corp. (NYSE: FDC), the world's largest merchant processor, managing over 6 billion transactions annually for 2 million merchant locations. We support all your business needs, including retail, restaurant, hotel, service delivery, wireless, mail/telephone order and Internet.
Inquire now, and we'll make every effort match or beat your current discount rate ... guaranteed! Apply before April 30th, and EMPS will even throw in FREE online statements!

network 1 financialNetwork 1 Financial
McLean, Virginia
Network 1 Financial (NET1) is one of the fastest growing payment processors (currently the 25th largest) in the country. Accept credit cards, electronic checks and recurring payments with our secure (AVS, CVV2 & Equifax) all-in-one Internet Payment system. Get our easy to integrate, customizable shopping cart for FREE!

E Commerce Solutions from ishop Ltd

ishop solutions"The Complete One Stop E-commerce Solution"

In March 1997 ishop Ltd believed that everyone should be able to trade online, that is why ishop was created. Ishop-solutions cater for both small businesses and large corporations, and, since its creation have helped many businesses within these fields.

Experience is not a requirement, the easy to use WYSIWYG build tools allow people of all levels of experience to build fully e-commerce enabled and search engine friendly sites.

The ishop-solutions package allows all sizes of business to trade online without having to seek alternative sources. Some e-commerce packages may allow you to build a site, but what about the shopping basket, the payment solution, and who is going to host the domain? We do it all. There is no software to download and we will even provide a free days training to help you use the system.

Want to read more articles about ecommerce, please visit Ishop Solutions

Marketing Glossary

Media Kit

An information resource used by publishers to guide prospective advertising buyers in evaluating prospective advertising opportunities. Media kits are typically paper folders containing a set of advertising rate cards, advertising options, promotions, etc. Many publishers now have digital media kits they provide to clients over the Internet.

Permission Marketing

A new age marketing strategy predicated on securing a prospective customer's consent to receive marketing information or solicitations. Internet marketing pioneer Seth Godin is considered the foremost expert on permission marketing.
Many Internet marketers have adopted these concepts and have since experienced tremendous growth in their businesses. An example of permission marketing on a grand scale is the opt-in e-mail movement.

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Business Strategy

I-mode has been phenomenally successful in Japan because it is remarkably convenient for users, employs powerful new technology, and relies on NTT DoCoMo's unique i-mode business model. Underlying this business model is an entirely new approach to the mobile service value chain and to the relationship between wireless service and the Internet.
NTT DoCoMo synchronizes the entire i-mode value chain, in order to develop ever-better mobile service for subscribers.
Our close collaboration with equipment manufacturers, content providers, and other platforms ensures that wireless technology, content quality, and the user experience evolve at the same optimal pace. Ultimately, this synchronization guarantees that our customers, partners and shareholders have their interests aligned with the end-user's, enabling all parties involved in the value chain to maximize value and continually improve the quality of all products and services connected with i-mode.

Web Marketing Overview

Web-based technologies can enhance and expand your marketing department by giving you the tools to increase your customer base, reduce customer service costs, and build a personal communication line to your customers.
Web marketing solutions deliver a wide range of benefits:

  • Expanding Your Market — Creating a Web site or Web marketing campaign can expand your brand identity and geographic sales coverage and open new markets that may otherwise be impossible to reach.
  • Reducing Customer Service Costs — Enabling customers to retrieve product information and pricing via your Web site will both streamline customer service costs and enable your customers to communicate online to your customer service representatives

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Internet Marketing Services & Search Engine Optimization

PrairieWeb provides Internet marketing & search engine optimization solutions that increase qualified traffic to your Web site at the best possible cost. You maximize your ROI quickly and effectively.

Proven Internet Marketing Campaigns

  • Perform a detailed traffic analysis report of your online goals.
  • Identify Internet marketing campaigns specific to your Web site and target market.

Implementation

  • Improve your web site and Internet marketing campaigns
  • Marketing-savvy developers incorporate marketing recommendations and best practices to increase your ROI.
  • Utilize search-engine-friendly, database-driven and eCommerce Web sites to keep all products & services searchable.
  • Pay Per Click accounts are adjusted multiple times a day to increase your ROI.
  • Fine tune your Web site for improved placement on top search engines, (non Pay-Per-Click) best long term goal. Sometimes called search engine optimization or SEO.

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Fashion Website Marketing

website marketingThe Internet is the perfect medium to promote new fashion products and designs. Because it is one of the most competitive industry markets on the web, serious consideration needs to be done before and during the design process.

To properly support your technology marketing initiatives, a website should:

  • be easy to navigate and use
  • be similar to online branding
  • easy to find on keyword searches
  • include screen-shots of product
  • include high-quality images
  • include shopping cart / order transaction processing
  • include links to other company websites
  • include information on store

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Digital Marketing

The digital revolution has shaken marketing to its core...It is obvious that such changes are creating opportunities for micromarketing, new marketing metrics, mass customization and virtual organizations – all of which will fundamentally change the practice of marketing. As Mohanbir Sawhney pointed out at a conference to kick off the Digital Marketing volume, even our metaphors for marketing may need to shift. We talk now about marketing as if it were a hunt -- "targeting customers". We may need to shift to more of a gardening metaphor – "nurturing ecosystems".

Managers following the old rules of marketing need to rethink their strategies as radical new e-commerce competitors turn their business models upside down. Academic researchers also need to rethink the basic concepts and methods of their discipline. In the vacuum of knowledge about how to market in this new digital world have flowed a wide range of initiatives and concepts, most of them untested. The purpose of this paper is to provide an overview of some of the emerging new realties and resulting new rules of marketing in a digital world. These realities and "rules" begin to outline what the new discipline of marketing may look like in the early part of the new century.

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The work for marketing manager

marketing managerMarketing managers launch products, develop and maintain a brand''s image and formulate marketing and communication plans to generate, maintain and increase existing business. They may have to deal with many different projects at the same time.

To help identify and forecast customer demands, managers are responsible for planning and co-ordinating each stage of a marketing plan. The work involves market research, product development, industry tracking, pricing, sales and distribution, and promotion of the product.

All marketing managers spend time writing marketing and promotional briefs, giving presentations, briefing agencies and other departments, monitoring a campaign of progress and writing marketing strategies.

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Email Marketing How-To

email marketingOf all the ways to get website traffic and make money online, nothing tops email marketing. Of course, email marketing in itself means many things to many marketers. After all, it can take on quite a wide variety of formats.

Today I'll cover the various forms of email marketing available to online businesses and reveal what works and what doesn't. Here's what we'll discuss...

  • Unsolicited bulk email marketing
  • Opt-in email list rental
  • Email newsletter classified and sponsorship advertising
  • Email newsletter solo mailings (text and html)
  • Email newsletter network advertising
  • Opt-in email marketing

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Link Exchange

There are two main benefits to link exchanging and building reciprocal links and link popularity. The first is you can get you tons of free traffic from your partners! In fact your website may receive more traffic from your partners then the rest of your internet marketing campaign combined. Even one quality link can bring many unique visitors on a daily basis. The second is many of the search engines believe that pages with many incoming links are important and give them a higher score. Sometimes a page will show up high in the search engine rankings for a keyword that isn't even on the page! This is because many sites link to that page with the keyword in the anchor text (visible text in a link). In fact link exchange and building link popularity may be the easiest way to website promotion.

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What is Affiliate Marketing

"Affiliate marketing is internet marketing that allows websites to share traffic and revenue using banner and text advertisements. Merchants who sell goods and services online pay commissions to website owners (Affiliates) for sending traffic to their site. Merchants may pay by the sale, the lead, the click or by impressions. See the terms described in more detail below."

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Advertising

Solutions for Interactive Advertisers

Are you trouble in advertising? Let Advertising.com help you, they provide advertising service, may be it is needness for you, the below info is about Advertising.com Introduction.

Whether your goal is brand awareness, lead generation or direct sales, Advertising.com has the tools you need to ensure measurable return on your interactive marketing investment.

  • Reach virtually anyone
    Our extensive website and email networks reach more unique visitors monthly than any other interactive advertising network. That's exposure you simply can't get elsewhere.
  • Leverage exclusive technology
    Our automated optimization technology uses anonymous behavioral data, website performance data and more to ensure each ad reaches its most responsive audience. Our technology is so effective, we can charge our customers only for results.
  • Trust the industry leader
    Our experience and resources are unmatched in the industry. That's one reason why 16 of the top 20 U.S. advertisers have entrusted us with their brands.

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a risk management groupNewsletter Examples

Exceptionally nice use of two colors (black and blue) and black-and-white photography. This newsletter looks very up-to-date and authoritative. Eventhough it would be relatively inexpensive to publish on paper, it still looks very upscale. Note how the graphic designer used color as a highlight on label heads such as "part one" and on bars and boxes, while keeping color out of the type for the most part. (The exception is the headline on page 3.) The designer has combined serif and sanserif type quite effectively in the headlines. It is possible that this company prints this newsletter on paper and mails it. However, if it is only produced as a pdf for download online, note how the designer does not throw in gobs of color, eventhough color in a pdf (unlike on paper) is free. Sometimes less is more and this publication is certainly an example of that.

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Handicrafts, painting, creative design

From hype to hype

creative designCreative design is a fundamental part of life. Man endeavours to reflect and decorate his environment and create his own works. If the result of this creation is expensive, it is usually called art. If the work serves more as a souvenir or decoration for the living room window, it is a handicraft creation.

Women still constitute by far the majority of those interested in handicrafts as a hobby. The manufacturers and trade serving this target group are under tremendous pressure to produce innovations.

The customer expects a constant stream of new techniques, to which he intensively devotes less and less time, in order to then turn to the next technique announced.

This is currently scoubidou, in which plastic bands are “woven” to make decorative hoops and lucky charms. The legendary hype for window colours and related products lasted three to four years.

No other handicraft theme manages to stick in the minds of today’s consumers. Constantly setting new trends is the great challenge for this branch of the industry.

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Newsletter-1Newsletter Design

Client Needs:
Design and produce an e-newsletter which was acutely aligned with the corporate branding already in place. Color, fonts and "look & feel" must translate effectively.

Solution:
JeanAlan Design created a clean header using a sans serif typeface. The total layout used muted variations on the one central corporate color. Article headings and navigational elements remained consistent throughout the entire newsletter.

Building a Web Presence

Most business people recognize the need for a web presence in the modern market. And just as they wouldn't try to build their own shop, they employ professionals to put their website together. Specialist programmers and designers will put the website together for you. Copywriters are available to write text for your site, geared to your market and the peculiarities of the web.
All of these business to customer and business to business transactions mean that online ecommerce solutions are essential. You may need to be able to inventory a virtual warehouse. You'll need software to enable customers to buy from your site, and pay for what they've chosen securely, including shipping charges. This 'ecart' software is the core of any online store.

All businesses, no matter what it is they sell, from corsetry to tarot readings to heavy earth-moving machinery, need the same basic services on their site. Customers need to be able to browse a "catalogue", and pay for what they've bought over a secure server. If your business deals with physical stock, then you need to know what you have and what you don't.

There are still some businesses which just can't be carried out virtually, but for the majority, it's definitely time to be exploring building a web presence into your way of doing business.

advertising network

Advertising networks provide a way for media buyers to coordinate ad campaigns across dozens, hundreds, or even thousands of sites in an efficient manner. The campaigns often involve running ads over a category (run-of-category) or an entire network (run-of-network). Site-specific buys are not a major emphasis when dealing with advertising networks. In fact, site-specific buys are not even available at some networks, so as not to conflict with in-house sales reps.

Ad networks vary in size and focus. Large ad networks may require premium brands and millions of impressions per month. Small ad networks may accept unbranded sites with thousands of impressions per month.

One of the key issues for publishers is exclusive vs. non-exclusive representation. Exclusive representation generally brings a higher percentage of revenue sharing, but sometimes results in a smaller percentage of ad inventory being sold. In non-exclusive arrangements, publishers may use secondary advertising options to fill the space left unsold by the primary ad network.

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New strategies in online advertising

Even before the dot-com implosion left online publishers desperate for ad dollars, online advertising was becoming a difficult sell. The early promise of the medium seemed to wither on the vine as click-through rates plummeted to a dismal average of between 0.3 percent and 0.5 percent. Now, with the recent economic downturn stretching ad budgets thin, online ad space has become a buyer's market, and many publishers find themselves having to accept unfavorable cost-per-action (CPA) deals, as opposed to the more traditional cost-per-thousand-impressions (CPM) arrangements, in order to survive.

In response to that pressure, the ad industry began trotting out figures showing that Internet advertising works as well--and in much the same way--as advertisements in traditional media such as print, radio, and television. New studies suggest that online ads not only promote direct response (namely, click-throughs) but also brand awareness. A report commissioned by the Interactive Advertising Bureau (IAB), for example, showed that consumers' immediate brand recognition was increased by exposure to banner ads by a factor of 2 to 7 percent. A Morgan Stanley report released in February put the figures even higher. DoubleClick and MSN released studies with similar results.

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Newsletter Advertising

newsletter advertisingCompass Web Site Design investigates and recommends participation in appropriate newsletter advertising spaces that have a large distribution to your target audience. The advantage of these programs over mass e-mails is that recipients have asked to receive the newsletters and are interested in the product or service. The newsletters Compass Web Site Design selects to advertise in have a large subscription base with your target audience and allow your web site and product/service to get exposure quickly with a relatively low investment.

Electronic newsletters are a powerful tool in web site promotion. Newsletters keep you in to uch with your customers and let them know of updates, specials, and other information related to your product or service. They can also work as a viral marketing machine as customers forward a web site link and information about products and companies around the Internet.

Click through rates for e-mail newsletters are 2.5% according to Forrester Research. – CNET; much higher than banner ads click through rates of .36%. Depending upon your industry, a regularly scheduled, informative newsletter can create as much traffic to a web site as high search engine rankings.

Furthermore, since newsletters are personally requested by the client, they build a sense of community and brand loyalty, something that can be very difficult to create on the Internet. This loyalty results in retained clients that spend more.

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Internet marketing offer contact to web site information and marketing. a network representing many web sites in advertising.
Newsletter Advertising

An effective newsletter should have the following components:

  • Fresh and relevant content
  • A regular distribution schedule
  • To ensure all users can read the newsletter, send it in ASCII text format
  • Easy newsletter sign-up tools on your web site
  • Quick confirmation response (maybe a previous newsletter) for new subscribers
  • Easy method for users to unsubscribe to the newsletter
  • Newsletter subscriber management database to ensure quick and easy newsletter subscriber list updates and newsletter editing
Mirage Advertising

Media services Mirage Advertising provide:

  • Annually or quarterly negotiated rates
  • Audience profiles on local, regional and/or national levels
  • Complete promotional concepting & planning
  • Comprehensive print planning & buying on all levels
  • Customer habits/trends local, regional and national levels
  • Demographic selection & research capabilities
  • Electronic spot verification
  • Informational audience surveys, questionnaires & focus groups
  • Market analysis
  • Media planning/analysis & research
  • Sales-driven direct mail marketing programs
  • Value-added merchandising planning & programs
  • Vendor co-op programs, premiums & proposals
the best banner advertisement networks

Banner advertising payout rates have definitely decreased over the last couple of years, but there is some good news for web masters looking for a flexible and reliable way of selling banner ad space. If you're more interested in implementing pop up/under ads as a means of generating income, learn more in our pop up and pop under revenue guide.

Teaming up the best banner advertising network rather than intensive marketing to individual clients can save a lot of time and provide you with a steady income. The size of that cash flow is a numbers game - the more relevant ads you display, the more you will probably make. The networks provide the clients and the ads, you simply implement some code in your banner space and the ad will appear. In your association with these companies, you will be known as an "affiliate" or "publisher".

We decided to research the best banner advertising network for publishers/affiliates who have a site of our size. We tried many different networks, but only one stood out - more on that later. Many promised a great deal, but returned nothing. Some networks allowed very unethical advertisers to peddle their wares. On investigating a number of networks, we also discovered a few of them did not pay in accordance with their terms and conditions - worse still, some did not pay at all.

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The value of advertising tracking

The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer. It's an opportunity to build awareness and project a powerful brand image. It's an opportunity to create and build brand equity. It's an opportunity to bypass the trade, an opportunity to circumvent competitors. In actual practice, however, the promise of media advertising is seldom realized. In fact, the opposite is true. Media advertising is probably the most inefficient, least productive expenditure in the typical company's marketing budget. Why is media advertising potential not realized?

Advertising Tracking. Once commercials go "on air," the only way to know "for sure" if the advertising is working is tracking research. It's the ultimate "acid test" of advertising effectiveness. The term "tracking research," as used here, refers to telephone interviews among a representative sample of target-audience consumers. These interviews can be continuous (i.e., a certain number of interviews are conducted every day or every week throughout the year) or pulsed (i.e., the interviewing is conducted in "waves," at discrete points in time, say every three months or every six months).

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Brand New Branding

My boss confesses to having bought three sock puppets from Pets.com. He ordered one for each of his two young daughters and has the third tucked away in his attic—in its original box—waiting to be listed on eBay when the market for sock puppets spikes. That's all he ever bought from Pets.com—one reason, perhaps, why the company is no longer in business. Pets.com spent untold millions on advertising to make the sock puppet, and by extension, the company itself, a well-known brand. The puppet appeared on Good Morning America and was interviewed by People. Yet fame wasn't enough to ensure fortune.

Pets.com's demise raises the question: Does branding still matter? And if it does, how has the Web changed branding—and what do companies need to do to adapt to that change? Darwin asked four marketing gurus to share their opinions on the topic. And you're invited to continue the debate online below.

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Print Production

For many designers and desktop publishers, sending a job to the printer is a mysterious (and expensive) process of trial and error. Guesswork doesn't cut it.

To manage a print job effectively, you must understand how printers work, how to communicate with them, and how to identify the best solution for your budget.

Tired of learning the hard way? In this 6-lesson course, you can learn the technical fundamentals of producing professional-looking print publications. Through detailed lessons and hands-on exercises, you'll learn what you need to know at every step of the process, from choosing file formats and fonts, to specifying or separating colors, to managing the different phases of final print production.

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