^{_{Founded in 1989, BIG FORK LURES emphasizes superior product design and quality control to produce the finest, most highly detailed wood lures on the market today.  We pride ourselves in pleasing the majority of fishermen who appreciate the functional beauty over the majority who prefer the mass-produced, economical functionality.   Everyone of our lures is handcrafted by Tom La Beau, the founder/chief designer of BIG FORK LURES.   When you compare our baits to others, they seem to artificial, each an exact reproduction of the other.  The clean lines can be attractive to look at yet those lines do not exist in nature, they do not excite us.  Looking at the well defined lines of a handcarved lure creates a sense of natural beauty which is governed by a very different set of principles.  Transforming a piece of wood into a natural acting and natural looking object is almost like magic.  It defies the physical reality defined by the rules of physics which all mass produced plastic or wood lures are governed by.}}

      ^{_{Please take a moment of your time to view our entire line of lures on our easy to navigate website.  You will see this philosophy throughout the entire lineup that is fundamental to the root of our beginings.  If you have any questions, don't hesitate to contact us.}}  

  _{^{"Superior product design and high quality are our strengths.   Customer satisfaction and success on the water is our passion."}}