Points North Apartments
Introduction
Points North Apartments are beachside apartments located in Coolangatta on Queensland’s Gold Coast. The website generated a number of their bookings and their property management company wanted to increase these online enquiries.
http://www.pointsnorth.com.au
Process
A pay per click campaign was established with Google AdWords to gauge the effectiveness of advertising with search engines.
Ad copy, keywords and bid prices were monitored and optimised on a regular basis to determine the best performing keywords.
Outcome
The first month of the PPC campaign saw around 400 new guests visit the website with 4.4% of these visits generating leads.
After three months campaign optimisation, site visits resulting from the PPC advertisments were over 1,000 and lead generations had increased to 6.8%.
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