AllFancyDress.com case study

Having seen some of our other e-commerce offerings, onezerosix were contracted to build the face of this new internet business selling a huge range of fancy dress costumes and accessories. Starting from drafting a range of logo designs, the brand was developed with close contact between the client and our design team, led by Creative Director Rob Doole. The key requirement was purely fun and entertainment. Using strong primary colours and a predominately photographic category system, this has been achieved with a website that is easy to use. From a standing start in October 2005, AllFancyDress.com has accelerated sharply with sales growing rapidly. The volume of sales has been made simple with a comprehensive administration system with functions such as one-click despatch note printing, open order flags, order tracking facility, staff ownership (of individual orders) and stock control & reorder reporting. onezerosix are continuing to help develop AllFancyDress.com with a search marketing contract that encompasses many factors – primarily site visibility and traffic building campaigns. Stephen John, Director of All Fancy Dress Limited has complemented onezerosix on their efficiency and quality of work: “From the start, we’ve been impressed with the quality of both the website design and the response time from onezerosix whenever we’ve had a query. New requirements and amendments to the website have been completed in very tight timescales and we are looking forward to maintaining the exceptional growth we have already experienced.”