ClickTracks Analytics Professional Certification
Want to become a ClickTracks Analytics Certified Professional? After completing the 8-module curriculum and the certification prep course you can become qualified. Once you pass the certification exam, you'll be an official ClickTracks Analytics Certified Professional.
TRAINING MODULES:
Each training module takes about an hour to complete. They're delivered by a live ClickTracks staffer via a web interface using the GotoAssist web conferencing system. These modules aren't boring, one-sided classes! We actively encourage questions, comments, and suggestions during these trainings—and we've built that interactive time into the course plan.
The cost for the 8 module training is $1250. The training combined with the Certification Exam is $1995.
| ClickTracks Architecture | Understanding all of the components of ClickTracks and how they fit together; the ClickTracks software components, and datasets. |
| Web Analytics Basics | Server, web site, and visitor behavior concepts. Log file formats, URL structure and parameters, setting and using cookies. |
| Navigation Report | Understanding the Navigation View, the Page Analysis Frame, and the Path View. JavaScript and external links. Creating instant labels. |
| Data Mining with Labels | Isolating visitor groups, label shortcuts, advanced labeling (including combined labels), and statistical significance. |
| Campaign Tracking | Tracking parameters, Pay-Per-Click tracking, importing campaign data from Google, YSM, and other PPC providers. |
| Revenue Tracking | Lead generation ROI, tracking unique visitors, third-party ecommerce systems. Viewing sales in the Search Report |
| Search Engine Report | PPC vs. organic search, time on site, short term visitors, campaign results, revenue results. Comparing PPC and organic statistics. |
| Funnel Report | Defining the stage by stage flow through the process, understanding how pages can be grouped together. |
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