Corporate Blogging
Corporate blogs can have many different goals and purposes. Some thought and planning should go into your blogging strategy. One of the first considerations is how will you use your blog? Here are some options:
CEO Blog
- Source of industry news and opinions
- CEO’s unique perspectives
Sales Blog
- Sales personnel stay in touch with clients more easily and more frequently
- Builds word of mouth referrals
- Shared information enabling sales to be proactive
- Less customer complaints
Marketing Blog
- Branding
- Immediate feedback on marketing campaigns
- Boost your reach and influence
- Networking
Product Blog
- Get clients actively involved in product development
- Client feedback on new products
Public Relations Blog
- Corporate communication
- Reputation management – react to both good and bad news
- A transparent organization builds trust and support
Customer Loyalty Blog
- Customers leave information about their experiences
- Shared experiences on a blog are real life testimonials
Your Corporate Blogger
Identify a leader who can drive the communications with passion and who reflects the values of your company. Remember the bloggers voice is part of your brand.
Employee Blogging
If you do encourage employee blogging it may be wise to instigate a corporate blogging policy to protect both your company and your employees. These guidelines can also encourage company bloggers to blog creatively and purposely. However a level of trust must be in existence. Too many constraints lead to lifeless blogging. Remember passion is what we are after. For more information in corporate blogging policy visit here
Short-Term Blogs
Pop-up blogs or event blogs are ones created with a short term life expectancy – such as an event, conference or new product launch.
Services
