Email marketing
A study by Forrester* found that online marketers give email marketing a rating of 4.5 out of 5 as a customer retention tool.
Email is an inexpensive and effective way of maintaining communication with customers, and can be sent at a fraction of the cost and time of direct marketing. Cost per sale is also much lower as the email database is an opt-in database, which means consumers are receiving advertising they have asked to receive, leading to higher sales conversions.
An email newsletter sign up process should be integrated into any website to establish a marketing database for sending regular emails to your customer base. Regular contact will improve consumer loyalty and raise brand awareness.
The emails can be used for initiatives such as promotion of specials, notify customers of events and communication of other information.
TBI can provide web based email marketing communications software to facilitate this. The software will allow you to completely build, send and report on all your email marketing initiatives.
Aspects of the software such as registration and profile updating can be seamlessly integrated into your website.
* Effective Email Marketing, August 2001
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