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Dow Corning Case - Download PDF
 - The case of Dow Corning Corporation, appeared in Value Based Marketing for Bottom-Line Success, by Nicholas DeBonis, Eric Balinski, & Phil Allen, published by McGraw-Hill and the American Marketing Association, 2003. Case written by: Eric Balinski, President- Synection™ July 30, 2002.

www.dowcorning.com/innovate Click to read how Dow Corning leverages Value Innovations with Customers  (Scroll down on Dow‘ Corning’s site  to read the article)

Synection Color Case - Download PDF
- This is a dramatic case of a Specialty Products Manufacturer (SPM) who was experiencing an annual loss of $13 million on $430 million in sales in their European Division. Additionally, the losses had been occurring for 5 straight years and along with no sales growth.
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