The Wayback Machine - https://web.archive.org/all/20060718150237/http://www.leadershiponthefly.com:80/insight_caseStudies.htm

Home    |   Our Company    |    Insight    |    Client Services    |    Social Commitment    |    Contact   

Insight Synection - Insight - Case Studies
 

Dow Corning Case - Download PDF
 - The case of Dow Corning Corporation, appeared in Value Based Marketing for Bottom-Line Success, by Nicholas DeBonis, Eric Balinski, & Phil Allen, published by McGraw-Hill and the American Marketing Association, 2003. Case written by: Eric Balinski, President- Synection™
July 30, 2002.

www.dowcorning.com/innovate Click to read how Dow Corning leverages Value Innovations with Customers  (Scroll down on Dow‘ Corning’s site  to read the article)

Synection Color Case - Download PDF
- This is a dramatic case of a Specialty Products Manufacturer (SPM) who was experiencing an annual loss of $13 million on $430 million in sales in their European Division. Additionally, the losses had been occurring for 5 straight years and along with no sales growth
.

The Point
Articles
Case Studies
Publications

Our Company    Insight    Client Services    Social Commitment    Contact


© Copyright Synection, LLC (2000--2005).
All Rights Reserved. Web Hosting & Design by KeyKeeper