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Search Engine Marketing is the umbrella term used to describe elements of online marketing that relate to search engines, predominately search engine optimisation (SEO) and pay per click advertising. In recent years it has become more synonymous with general Internet Marketing.

Search Engine Marketing Articles

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Search Engine Marketing (SEM) is the term used to describe online marketing, particularly with a focus on search engines, and includes areas such as Search Engine Optimisation (SEO) and pay per click advertising.

"Internet Marketing" would be a more appropriate term (as this could include email marketing, banner advertising, affiliate programmes, etc) - however Search Engine Marketing has grown so rapidly in recent years that Search Engine Optimisers general extend their remit to include other Internet Marketing related services.

This section contains articles and information relating to Search Engine Marketing. If you have any specific questions please feel free to ask on our SEO forum.

Search Engine Marketing Articles

We will update this list as new articles are added - have a look at the search engine optimisation and community building articles for related information.

• Business networking tips
• Choosing a domain name
• Content exchanges
• Content feeds
• Creative marketing ideas
• Good site navigation
• Internally promoting your pages
• Offline website marketing
• Picking your niche
• The circle of life on the Internet
• Writing content for websites

SEM vs Traditional Marketing

With the rapid growth of the search engine optimisation industry, traditional marketers have begun to embrace elements of online marketing as part of their overall marketing strategy. Many companies are still failing to integrate search engine marketing into their strategy, leaving crucial market segments unexploited.

Knowledge gap

SEM is a very unique industry as it goes a large way to bridge the gap between traditional IT and traditional marketing. However, the vast difference in the skills required for each industry has meant that this process is a slow one.

Traditional marketers find themselves faced with the task of embracing technical aspects of the Internet to incorporate SEM into their marketing strategy. While many have successfully made this transition, there is still a large learning curve for those who find themselves not fully up to speed with the technical side of things.

In addition there is somewhat of a mental barrier to overcome when approaching SEM - many marketers have difficulty accepting the nature of the web as there any many areas in which pose problems in terms of traditional marketing - brand protection and (SEO) copywriting for example are both very different beasts on the Internet.

If you have any questions relating to search engine marketing, please feel free to ask on our SEO forums.